Iteris Selected by City of Baton Rouge for Smart Mobility, Safety and Sustainability Initiative

Iteris, Inc. (NASDAQ: ITI), the world’s trusted technology ecosystem for smart mobility infrastructure management, today announced that it has been awarded a $3.2 million-contract by the City of Baton Rouge for a smart mobility, safety and sustainability initiative, demonstrating demand for Iteris’ advanced detection systems in a key southern U.S. market.

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Iteris Selected by City of Baton Rouge for Smart Mobility, Safety and Sustainability Initiative (Photo: Business Wire)

According to mobility data collected by Texas A&M’s Urban Mobility Scorecard, Baton Rouge is one of the most congested mid-size urban areas in the country. Under the terms of the contract, Iteris will upgrade over 200 key signalized intersections across hundreds of miles in Baton Rouge, representing almost 50% of signalized intersections in the city, to improve traffic flow, safety and sustainability.

With Iteris’ Vantage Vector hybrid video and radar detection systems, the City of Baton Rouge will be able to differentiate between vehicles, bicyclists and pedestrians to improve traffic flow and safety for all road users, while saving money.

The intersection upgrades will enable the city to adjust traffic signal timing to accommodate slower-moving road users, and minimize congestion and delays. The reduced congestion, as well as the ability to reduce the risk of collisions at the intersection, will help to improve safety, while also improving air quality through reductions in carbon emissions.

In addition to its ability to differentiate between vehicles, bicyclists and pedestrians for rich data and insights on trends in traffic volumes and modes of transportation, the Vantage Vector system has high-precision radar sensing technology that enables dilemma zone and red-light running safety applications. Vantage Vector’s advanced dilemma zone and red-light running detection capabilities help to reduce the risks of rear-end and right-angle collisions by either extending a signal phase to give drivers more time to react or enabling an all-red phase, pausing traffic until the intersection is cleared.