Media and Games Invest SE Acquires Start-Up Dataseat, An Innovative Mobile Demand-Side Platform, Specializing in Contextual User Acquisition

Media and Games Invest SE Acquires Start-Up Dataseat, An Innovative Mobile Demand-Side Platform, Specializing in Contextual User Acquisition Media and Games Invest SE Acquires Start-Up Dataseat, An Innovative Mobile Demand-Side Platform, Specializing in Contextual User Acquisition

 

• Acquisition adds innovative AI-driven non-identifier platform capabilities for mobile gaming and non-gaming companies

 

• Dataseat is a DSP start-up with a small team that strengthens MGI’s demand-side and further accelerates the MGI flywheel as more advertisers lead to more publishers on the Company’s software platform

 

• The small but accretive acquisition results in immediate synergies for MGI’s advertising partners, including its gaming studios

 

July 05, 2022 – Media and Games Invest SE (“MGI” or the “Company”, ISIN: MT0000580101; Ticker M8G; Nasdaq First North Premier Growth Market and Scale Segment Frankfurt Stock Exchange, OTCQX: MDGIF), today announced that is has acquired mobile demand-side platform (DSP) start-up Dataseat Ltd (“Dataseat”), further extending the technical capabilities of the Company’s ad-software platform.

Dataseat, a young U.K.-based company, is an innovative, technically advanced, and fast-growing mobile DSP specialized in future proof user acquisition using contextual signals instead of using device IDs. Dataseat provides mobile app developers and game publishers with the possibility to efficiently reach new audiences in a privacy first way.

Dataseat was founded in 2018 by ad-tech veterans David Philippson and Dr. Paul Hayton, who previously founded Ad-X Tracking, one of the first mobile measurement partners, before selling it to Criteo in 2013. Both founders have agreed to join the MGI team and provide their valuable expertise to assist Dataseat to reach its full potential.

Dataseat is specifically focused on supporting mid-to-large-sized gaming companies by using contextual signals, without any reliance on device IDs or other user profiling. Dataseat gives advertisers full control, transparency, and adaptability over their campaigns in a world where identifiers such as IDFA are deprecated. Dataseat relies on artificial intelligence to optimize campaigns by fully using contextual signals, eliminating the need for a third-party identifier.