EUPRERA and EACD

Many European communication professionals neglect debates on diversity and inclusion, while empathic leadership is on the rise; quality of consulting and technology use are hot topics

The 2022 edition of the world's longest running empirical study on current and future developments in strategic communication and public relations has been published today. The European Communication Monitor surveyed communication professionals in 43 countries, producing the following highlights:

• Diversity, equality and inclusion are influencing organisational policies and communications worldwide - but only every second communicator in Europe has closely followed global trends and discussions in this area
• Most practitioners have experienced empathic traits from communication leaders; this has a significant positive impact on commitment, engagement and mental health
• To date, very few communication departments have established an advanced use of CommTech to digitalise internal workflows and communication activities - organisational structures are identified as the main obstacle to rapid transformation
• Quality of consulting in communications is difficult to achieve; three out of four respondents would like to see appropriate standards that cover either consultants, clients themselves or both groups.
• The study reveals significant differences between countries as well as between companies and non-profits across Europe

The full report is available for free at www.communicationmonitor.eu.

BRUSSELS, July 7, 2022 /PRNewswire/ -- The results of the European Communication Monitor 2022 have been published today. This year's edition of the world's longest-running survey of the communications profession is based on interviewing 1,672 communication professionals from 43 European countries, providing valuable insights for public relations, corporate communications and public affairs. The study examines whether and how much-discussed developments in societies and organisations resonate in today's communication profession: these include ambitions to recognise diversity, equality and inclusion, and the trend towards a more empathic leadership style. Moreover, the digitalisation of communication departments and agencies and the dynamics of consulting in communications are explored. Salaries, key strategic issues as well as the characteristics of excellent communication departments have all been researched with more detailed analysis for 22 countries. A strict selection of participants, a unique research framework based on established theories and statistical analyses fulfilling academic standards are key features of the study which has once again been conducted and supported by a team of renowned communication professors from universities across Europe.