BACARDÍ, Boi-1da and NAHMIAS Launch Music Merch for the Tech Generation to Amplify Rising Artists with New Wearable Album Capsule Collection

World's Most Awarded Rum Brand Announces Next Iteration of its Artist-Elevating Music Liberates Music Programme – the First QR-Powered Fashion Collection That Rewards Fans with Concert Cash for Promoting Rising Music Artists

LONDON, Sept. 28, 2022 /PRNewswire/ -- BACARDÍ Rum is proud to debut the latest evolution of Music Liberates Music,  an ongoing programme designed to champion underrepresented voices in the music industry. Every summer, a new song is released every second of every day, making it difficult for up-and-coming music artists to break through. The fourth iteration of the programme seeks to combat that statistic by enlisting high-end streetwear brand, NAHMIAS, along with GRAMMY-winning producer and long-time collaborator, Boi-1da, to drop an innovative, new kind of music distribution model. The first-of-its-kind capsule collection from NAHMIAS features embedded QR codes integrated into each garment, which directs phone-wielding fashion lovers to an album of rising global musical talent when they go to snap a photo. As an added incentive to wear the collection and promote the rising artists, fans will also earn live music rewards every time someone scans their hat, tee, hoodie, or jacket and listens to the rising artists. So, the more fans promote the music, the more concert tickets they could earn.

Now available for pre-order exclusively at NAHMIAS.com/MLM, the four-piece, gender-neutral capsule collection made its global runway debut today at NAHMIAS's Spring/Summer 2023 show at Paris Men's Fashion Week, where the runway-ready looks, along with a "codes out, phones out" policy, gave attendees a chance to scan the tech-chic getups during the show. Like all NAHMIAS apparel, founder and fashion designer, Doni Nahmias, designed the innovative collection featuring his signature swagger, characterised by a high-grade, yet informal mix of sport and West Coast influences. From hats, tees and hoodies to sweatshirts and jackets, each capsule piece dons a signature NAHMIAS fit with a BACARDÍ-inspired, Caribbean flair, plus QR codes harmoniously integrated into the ready-to-wear designs.