Macy’s Launches Its Curated Digital Marketplace

Building on the company’s existing authority as a digitally-led omnichannel retailer, Macy’s today announced the launch of its digital marketplace on macys.com, providing customers with a curated assortment of new brands, merchandise categories and products from third-party merchants and brand partners.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220927006105/en/

Macy's launches curated digital marketplace. Macys.com adds a curated assortment of new brands, merchandise categories and product selection from premier third-party merchants and brand partners. (Graphic: Business Wire)

“After a year of intense work creating an exceptional experience for customers and sellers, we are thrilled to launch a curated marketplace on macys.com, expanding our digital assortment to new categories, brands and products that our customers will love,” said Matt Baer, chief digital and customer officer at Macy’s, Inc. “Seamlessly integrated into Macy’s digital shopping experience, marketplace gives our customers access to an array of expertly curated products — from apparel and beauty to home improvement, toys, pet products and more.”

Macy’s new digital marketplace gives customers more ways to own their style, aligned to the experience and expectations they have of the brand. The marketplace on macys.com will offer customers easy access to more than 20 product categories and 400 new brands that meet their diverse needs and will be seamlessly integrated into the product assortment of the e-commerce site this fall. Select marketplace categories and new brands include:

• Baby & Children’s apparel (Bonsie Baby, Dabble & Dollop, Wabi Baby)
• Beauty & Wellness (L’Occitane, Mary Ruth’s)
• Electronics (LG, Samsung, Sony, TCL)
• Gifting (The Million Roses, Teaspressa, Wrappr)
• Home (Ettitude, Smeg, Sunday Citizen, W&P)
• Maternity (Everly Grey, Ingrid & Isabel)
• Pets (Little Beast)
• Toys & Video Games (Magna-Tiles)

Powered by Mirakl, the industry-leading enterprise marketplace technology company, and customized by Macy’s digital, merchant and technology teams, the platform provides third-party sellers with a superior experience to integrate their products into Macy’s e-commerce architecture, with premier seller tools that help them monitor, drive, and grow their businesses with Macy’s.