Emerald’s ASD Market Week Reports Strong Growth at August 2022 Event
Affordable Shopping Destination (ASD) Market Week, the most comprehensive B2B trade show for consumer merchandise in the U.S., and owned by Emerald Holding, Inc (NYSE: EEX), today announced strong growth in several metrics following the conclusion of its August 2022 event in Las Vegas. In addition, Emerald announced updates to ASD Market Week’s leadership team with a focus on accelerating its growth through innovative marketing strategies and programming.
ASD experienced increases in both exhibiting companies and revenue growth compared to the August 2021 show, with overall revenue increasing by 22% and exhibiting companies by 19%. In addition, nearly 30,000 attendees attended the August 2022 edition of ASD Market Week and conducted business with more than 1,800 manufacturers, including hundreds of new vendors exhibiting for the first time.
“We are very encouraged by what we experienced at last month’s ASD Market Week, and our feedback from both buyers and suppliers at the show has been overwhelmingly positive,” said Karalynn Sprouse, Emerald Executive Vice President. “Post-pandemic, we continue to see pent-up demand for in-person B2B commerce, and these growth numbers confirm this trend is strengthening.”
“ASD Market Week was a huge success and continues to be the premier show in the Discount / General Merchandise space,” said Danny Kole, Co-Founder of Kole Imports. “Our total sales well exceeded August 2021 as the ASD Team continues to push bringing in quality buyers, old and new. The quality mix of Domestic and International buyers continues to grow and most importantly, the ‘quality’ of the buyer remains very strong. We are looking forward to ASD Market week Spring 2023.”
Refinements to Show Management
In response to continued demand to meet the needs of both attendees and exhibitors, Emerald announced the following updates to ASD Market Week’s leadership team.
Camille Candella has been promoted to Group Vice President, Merchandise for both the ASD portfolio and Sports License & Tailgate Show brands. She was previously Emerald’s Vice President of Marketing across the ASD Market Week, International Gift Exposition in the Smokies (IGES) and the Sports Licensing & Tailgating Show (SLTS) portfolios where she excelled at using innovative marketing strategies to help achieve elevated levels of growth for one of Emerald’s major trade shows.