Pernod Ricard Partners With Professional Bar Training to Launch World-first Set of Comprehensive Bar Qualifications for the Industry
Press Release – Paris, 08 November, 2022
Pernod Ricard (Paris:RI) today announces its partnership with UK-based e-learning program, Professional Bar Training, to launch the first ever fully accredited online education program created specifically for bar professionals worldwide to progress their careers.
Built by UK agency Strange Hill, Professional Bar Training (PBT)’s in-depth vocational courses are awarded by the Confederation of Tourism and Hospitality and certified by Ofqual, the UK government’s official exam and qualification regulator. The courses have a ‘learn as you earn’ approach, meaning that they can be taken anywhere at any time, allowing bar professionals to easily fit study around the complex hours of the bar industry, while simultaneously advancing their education and careers.
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PBT currently comprises two courses – a Level 2 Certificate in Professional Bartending Skills and a Level 4 National Diploma in Professional Bar Management. Level 2 is aimed at those either new to the industry or with up to 2 years’ experience and is open to all those interested in working as a professional bartender. The Level 4 course is designed to help bartenders make the transition into bar management and aimed at those who have completed and passed the Level 2 course exam or a similar equivalent qualification (such as the Wine and Spirits Education Trust) and who have at least 2 years relevant experience in the industry. The Level 4 course also enables graduates to qualify for entry into the second year of hospitality degree courses offered at a number of universities.
While other roles in hospitality such as chef and hotel manager have had associated qualifications and clear career paths for a long time, the roles of bartender and bar manager have never had a dedicated qualification that teaches the core skills covering all aspects of the job. And whereas most bartending courses are centered around beverage knowledge and drinks-making techniques, PBT also covers essential topics such as licensing laws, sales and marketing, and financial business management. It also fully incorporates learnings from Bar World of Tomorrow, the free training on sustainable and responsible bartending practices, developed by Pernod Ricard in collaboration with Trash Collective and Sustainable Restaurant Association. Since the recent launch of PBT, over 1,000 students from UK, India, Sweden, France, USA, UAE, Ireland, Australia, Singapore & China have signed up to the programme.