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beaconsmind AG Strengthens Market Position in the Middle East beaconsmind's LBM Solution to Have a Significant Contribution Towards Saudi Arabia's “vision 2030”

Regulatory News:

beaconsmind AG (ISIN: CH0451123589 - Ticker: MLBMD), a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics, continues to expand its strong position in the Middle East. The company has launched a comprehensive collaboration with Business Incubators and Accelerators Company (BIAC) in Saudi Arabia (KSA), covering areas such as tourism, culture, entertainment and smart city. BIAC is a state-owned subsidiary of the Saudi Technology Development and Investment Company (TAQNIA), which in turn is wholly owned by the sovereign wealth fund of Saudi Arabia, Public Investment Fund (PIF). Through the cooperation, beaconsmind supports Saudi Arabia in the implementation of the "Vision 2030". Through the cooperation with BIAC, beaconsmind now also opens up the government sector and significantly expands its business activities.

At the start of the cooperation it is planned to implement beaconsmind's innovative LBM solutions in various governmental and retail establishments in Riyadh, the capital of Saudi Arabia. These include, for example, museums, parks, shopping centres, retail outlets, tourist attractions and hotels. The beaconsmind suite provides users with completely new communication and information channels. Visitors can use apps as travel guides and receive among other things, location-based information in real time via push notifications about events in their vicinity or further information about exhibits in museums. Based on the input of personal preferences, users are provided with individual offers for restaurants, galleries or museums. Visits can be planned in advance and routes optimised. Thanks to the beaconsmind solution, users are always well informed and can get the most out of their visit. Customer journey and customer experience are thus significantly improved. In addition, the beaconsmind suite will also be used in shopping centres and selected shops of the stationary trade. Businesses will be able to interact with users directly at the point of sale and provide them with customised offers, resulting in higher sales and increased customer loyalty and satisfaction. Saudi Arabia plans to increase the number of foreign tourists to 100 million by 2030. The tourism sector's share of the gross domestic product is to be increased from around 3 per cent today to 10 per cent.

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beaconsmind AG Strengthens Market Position in the Middle East beaconsmind's LBM Solution to Have a Significant Contribution Towards Saudi Arabia's “vision 2030” Regulatory News: beaconsmind AG (ISIN: CH0451123589 - Ticker: MLBMD), a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics, continues to expand its strong position in the Middle East. The company has launched a …

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