Accenture Acquires Fiftyfive5 to Boost its Customer Intelligence Capability in Australia and New Zealand
Accenture (NYSE: ACN) has acquired Fiftyfive5, a customer insights and advisory business. The move will strengthen Accenture Song’s (formerly Accenture Interactive) ability to help clients tap data insights and performance marketing to accelerate growth and innovation across Australia and New Zealand.
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Accenture acquires Fiftyfive5 to boost its customer intelligence capability in Australia and New Zealand. (Graphic: Business Wire)
Recognized by The Research Society Australia and recently named B&T Research Agency of the Year, Fiftyfive5 has a proven track record in delivering customer insight-driven strategy, customer insight optimized execution and performance measurement for some of the region’s leading brands.
Globally, 95% of C-suite executives say that customers and employees are changing faster than they can change their business, significantly pushing the demand for new playbooks for growth. Accenture Song and Fiftyfive5 share a vision and passion for helping brands meet this new reality and capturing new opportunities for growth through insight-led strategy and decision making in anticipation of a US$28.7 billion global customer analytics market by 2026.
Mark Green, Accenture Song’s Australia and New Zealand lead, said: “Clients are struggling to keep up with the pace of change today. They are looking for creative solutions and strategic insights for growth. Fiftyfive5’s addition is timely. The team boasts powerful insights and deep customer understanding, which will significantly enhance Accenture Song’s customer intelligence capability. Importantly, Fiftyfive5 brings top talent, and we cannot wait to see what they can add to our growing team.”
Founded in 2010, Fiftyfive5 specializes in opportunity identification, brand strategy and positioning, innovation, category strategy (channel, shopper, retail & loyalty), pricing, CX and experience measurement and brand comms tracking. Fiftyfive5 works extensively with clients across health & public services, consumer goods & services, financial services, communications & media, travel, digital and technology. Its team of more than 200 people across Australia, Singapore, New Zealand and London will join Accenture Song and build upon Accenture’s world-class strategy, design, performance, technology and large-scale operations capabilities to better serve clients.