Zebra Survey Shows Eight-in-10 Millennials Expect More Transparency in Automotive Manufacturing
Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today released the findings of its Automotive Ecosystem Vision Study which confirmed automotive manufacturers are under pressure to accommodate growing consumer demands for sustainability and transparency throughout the manufacturing process and fleet managers’ need for the digitization of operations and supply chain. Despite a fluctuating economy, automotive manufacturers are ready to invest in technology innovation as seven-in-10 expect to increase their tech spend and six-in-10 plan to increase their manufacturing infrastructure spend in 2023.
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Spanning multiple generations, consumers are a driving force behind automotive manufacturers’ acceleration to technology innovation as eight-in-10 say sustainability and eco-friendliness are key priorities in their vehicle purchase and lease decisions. Eighty-seven percent of Millennials prioritize sustainability in their vehicles followed closely by 78% of Gen Xers and 76% of Baby Boomers.
Consumers are also driving the growing emphasis on personalization – the ability to customize a vehicle to their liking. Nearly four-in-five consumers say personalization options factor into their decision to purchase a vehicle, and eight-in-10 fleet managers share these same requirements for sustainability and personalization. While nearly 80% of automotive industry decision-makers recognize consumers expect more sustainable and personalized vehicle options today, seven-in-10 concede it’s difficult to keep up with increasing customization demands. As a result, three-fourths of automotive manufacturers say a top priority is to build strategic partnerships with tech companies for their next generation of production.
“There’s no doubt the automotive manufacturing ecosystem is undergoing a seismic shift with huge hurdles to cross. This includes essentially running two distinct manufacturing processes – one for traditional gasoline/diesel vehicles and the other for next generation electric, hybrid and autonomous self-driving vehicles,” said Stephan Pottel, Automotive Industry Lead, Zebra Technologies. “The pressure to meet regulations, demands for sustainability as well as do more faster and provide real-time visibility throughout the supply chain is daunting. With the right strategic investments in technology, the automotive industry can meet and even surpass these expectations and better serve their customers.”