Zebra Technologies Names Bill Burns as Next Chief Executive Officer

Zebra Technologies Corporation (NASDAQ: ZBRA), an innovator at the front line of business with solutions and partners that deliver a performance edge, today announced Zebra’s Chief Product & Solutions Officer Bill Burns will become the company’s next CEO and a member of the Zebra Board of Directors; Anders Gustafsson will transition from his role as CEO to become Executive Chair of the Zebra Board of Directors.

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Anders Gustafsson, Chief Executive Officer, Zebra Technologies (Photo: Business Wire)

“This leadership transition is the successful culmination of the Board of Directors’ multi-year succession planning process,” said Michael Smith, Zebra’s Board Chair. As part of these leadership changes which will all be effective on March 1, 2023, Smith will become Zebra’s Lead Independent Director.

Burns has more than 30 years of experience in the technology sector and has served as CEO at two other companies prior to joining Zebra. Throughout his career, he has maintained a strong focus on culture, talent, and innovation. Burns has been an integral part of Zebra’s Executive Leadership Team for the past seven years and has served in his current role as Zebra’s Chief Product & Solutions Officer for nearly five years. During this time, Burns has extended Zebra’s market share leadership and profitability across its core businesses while entering adjacent and expansion markets, delivered on the company’s Enterprise Asset Intelligence vision, and strengthened Zebra’s strategic relationships with its customers and partners.

“The need to digitize operations remains a strategic focus for our customers globally. Now more than ever, our customers need our solutions to improve workflows across their broader supply chains,” said Anders Gustafsson, Chief Executive Officer, Zebra Technologies. “Bill is the right leader to continue to advance our vision and further elevate Zebra as a trusted advisor to our customers and partners in our vibrant core as well as our high-growth adjacent and expansion markets.”

After a remarkable 15 years as Zebra’s CEO, Gustafsson has been appointed to lead the Zebra Board of Directors as Executive Chair. Gustafsson is only the second Zebra CEO in its more than 50-year history. He has transformed Zebra into the global leader in its core markets while positioning the company in attractive adjacent and expansion markets. He has developed a strong bench of talent who will continue to advance the company’s vision of Enterprise Asset Intelligence, helping ensure every front-line worker and asset at the edge is visible, connected and fully optimized.