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     365  0 Kommentare Strava Acquires Outdoor Adventure Platform, FATMAP

    The subscription platform continues to deliver a best-in-class digital experience meant to inspire and motivate their active community with the addition of FATMAP's 3D mapping technology making outdoor adventures easier to discover, experience and share

    SAN FRANCISCO, Jan. 24, 2023 /PRNewswire/ -- Strava, the subscription platform at the center of connected fitness, announced the acquisition of FATMAP, a mobile app for discovering, planning, navigating and memorializing outdoor adventures. The acquisition will give Strava subscribers access to the full FATMAP offering.

    The acquisition is part of  Strava's ongoing investment to provide a best-in-class digital experience for people who are striving for an active lifestyle. FATMAP has built a global proprietary 3D mapping technology that will be enabled in all of Strava's services, empowering active individuals to holistically discover and plan an outdoor experience with curated local guides, points of interest and safety information.

    "In 2022, nearly 10 million routes were saved and recommended by active individuals around the world on Strava. Maps and tools are powerful unlocks to deliver daily value and motivate our active community," said Michael Horvath, CEO and co-founder of Strava. "We have a shared vision with FATMAP to inspire more people to move by empowering them to discover and experience the joy of the outdoors. For us, the opportunity to reimagine the purpose of maps and how they inspire exploration is an outsized advantage for a differentiated outdoor experience."

    Designed specifically for trails and exploring the outdoor world, FATMAP's technology enables people to safely discover, navigate and share adventures, even without a mobile connection. FATMAP's community of hikers, mountain bikers, skiers and trail runners are already active in over 100 countries around the world. Paired with Strava's data set of more than 8 billion activities, the acquisition will enable a universal map for human-powered experiences whether moving on the slopes, trails, city streets or suburban neighborhoods.

    Based in Europe, FATMAP was founded in 2013 by Misha Gopaul and David Cowell and has nearly 50 highly skilled team members that will join Strava's workforce across the continent including offices in Chamonix, Berlin and Vilnius. Gopaul will shift from his current role as FATMAP CEO to serve as a Strava vice president of product, reporting to Steve Lloyd, Strava's chief product and technology officer.

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    Strava Acquires Outdoor Adventure Platform, FATMAP The subscription platform continues to deliver a best-in-class digital experience meant to inspire and motivate their active community with the addition of FATMAP's 3D mapping technology making outdoor adventures easier to discover, experience and …