From Home Ec to Home Eq[uity]

P&G's Dawn & Swiffer brands partner with Hello Sunshine's Fair Play to Help Close the 'Chore Gap' with New Curriculum

Today, Procter & Gamble (P&G) Home Care brands Dawn and Swiffer launch Home Eq[uity], an educational initiative designed to close the chore gap in households across North America by addressing the gendered division of household labor. The collaborative program is a partnership between P&G, Reese Witherspoon’s Hello Sunshine, a part of Candle Media, and The New York Times best-selling author Eve Rodsky’s Fair Play brand. The robust school curriculum, created with the help of educators and influencers like Laura Danger (@thatdarnchat), includes dinner table discussion guides and practical “homework” designed to teach the next generation how to distribute household work fairly across all family members.

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As a new work-school-home-life balance has emerged, so has an opportunity to reimagine how homes are run – with everyone doing their part. Despite making up more than half of the labor workforce, women today are still responsible for the majority of chores at home¹.

Home Eq[uity] provides teachers, parents and youth with lessons and tools to understand what it takes to manage a household and divide tasks fairly. The curriculum is tailored for primary, middle and high school/college audiences, and is available for free download at www.FairPlayLife.com/Home-Equity-Curriculum for school districts and families in U.S. and Canada. With more than 80% of teachers turning to social media to inspire teaching ideas in their classrooms², Home Eq[uity] will also feature exclusive content on TikTok from Reese Witherspoon, Rodsky, and Laura Danger (@ThatDarnChat), Educator and Advocate.

“As an educator, partner and mother, I believe giving our young people the tools to build equitable partnerships is one of the most important gifts we can give them. The Home Eq[uity] curriculum is designed with ease-of-use in mind by including visual aids, printables and a teacher guide to make it easy to facilitate with minimal lesson prep. Teachers and parents will get as much out of the lessons as the students!” said Laura Danger. “Since implementing the Fair Play method within my own home, my kids get to see how my husband and I communicate and distribute the domestic load. We're setting our kids up to have equitable households of their own in the future by teaching them how to share household tasks and communicate effectively.”