Leading Organizations Choose Qualtrics to Boost Employee Engagement, Retention and Loyalty in Challenging Times

Qualtrics (Nasdaq: XM), the leader and creator of the experience management category, today announced that hundreds of organizations worldwide, including BMW Group, KFC, Kyndryl and Qualcomm, selected its employee experience solutions in the fourth quarter of 2022 as companies look to attract and retain the best talent, increase employee engagement and improve productivity.

“Heading into an increasingly challenging economic climate, organizations know they’ll need to make difficult decisions to propel the business forward, while also keeping a focus on retaining their best talent,” said Brad Anderson, Qualtrics president of products and engineering. “Qualtrics EmployeeXM enables leaders to understand how employees are feeling and thinking, which is critical for taking swift, informed actions to boost company culture and help their workforce feel supported and engaged.”

As many organizations face shrinking budgets, leaders should have a grasp of which experiences will most impact their employees’ engagement and productivity. Qualtrics’ Employee Experience Trends Report for 2023 shows that when employees have good work-life balance, 63% are willing to go above and beyond for their company. By contrast, only 29% of employees with a poor work-life balance would do the same. Broken processes are also impeding on worker productivity, as 65% of workers say work processes enable them to be productive, down from 68% a year ago.

As leaders look to retain talent across the organization, it’s critical to understand how the pandemic impacted career expectations and aspirations across generations. Overall, Qualtrics research shows 35% of employees have decreased their career ambitions over the past three years. However, younger workers—Generation Z and young millennials (18-34 years old)—are growing more ambitious, with 35% reporting higher career goals than they had pre-pandemic. The largest motivating factor for young workers to do their best at work is earning money, whereas older workers are more motivated by personal pride in their work.

Highlights from the fourth quarter include the following organizations choosing Qualtrics to better understand peoples’ emotion, effort and intent to create more personal and empathetic experiences:

Qualtrics expanded its 5-year partnership with the BMW Group in the quarter. The BMW Group is focused on customer-centric innovation and we’re proud to be their Experience Management partner. We’re working with the BMW Group to manage every aspect of the customer experience feedback—from how people can build and order their vehicles online, to test drives at the dealerships to service and issues management for owners. Qualtrics helps enable the BMW Group to bring all of this experience data together on a single platform to create a seamless experience across all of their channels, identify product issues faster and intervene in the moment. This will help the BMW Group deliver more connected, holistic and personal experiences—building deeper relationships with their customers at every turn.