The Greentech Company AFYREN and Biocontrol Start-Up CEARITIS Announce Innovative Partnership for Alternative Crop-Protection System for Orchards

A meaningful partnership

The partnership between AFYREN and CEARITIS will accelerate the marketing of a sustainable and efficient pest control device for farmers. The collaboration secures for CEARITIS a supply of bio-based and low-carbon raw materials and allows AFYREN to enter a market that aligns with its mission and its biorefinery model centered on agriculture.

"The "Push&Pull" biocontrol solution developed by CEARITIS in partnership with AFYREN provides an effective alternative to the insecticides usually used on orchards. It combines technological, environmental, and societal performance by allowing orchardists to secure their crops while anticipating the regulatory changes that will probably limit or prohibit the use of chemical plant protection products in the future," said Marion Canale, and Solena Canale Parola, the co-founders of CEARITIS.

The "Push&Pull" biocontrol device developed by CEARITIS: an original and effective solution designed for orchardists

Orchardists currently have only two ways to protect their crops from insect pests: chemical pesticides or biological alternatives that are more costly and time consuming to implement. CEARITIS was created in 2020 to respond to the environmental and economic challenges currently facing the orchard sector. CEARITIS is working on the development of its biocontrol solution to protect several tree crops: olives, cherries, red fruits, almonds, and citrus fruit.

The CEARITIS "Push&Pull" biocontrol system uses a repellent solution which, when sprayed on the orchard, acts as a natural barrier, and prevents pests from coming in. The system combines this with an element outside the orchard that contains a solution that attracts fruit flies and deflects them into an innovative trap. Only the targeted flies are captured, so the system does not impact biodiversity.