Accenture Invests in Looking Glass to Accelerate Shift from 2D to 3D
Accenture (NYSE: ACN) has made a strategic investment through Accenture Ventures in Looking Glass Factory, a leading hologram company. Looking Glass, with headquarters in Brooklyn, New York and additional operations in Hong Kong, has developed an end-to-end holographic platform, with a lineup of displays that can show content in life-like 3D, without requiring the use of headsets or head-tracking.
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Accenture has made a strategic investment through Accenture Ventures in Looking Glass Factory, a leading hologram company. (Graphic: Business Wire)
Growing consumer and business interest in the metaverse as a creator economy and tool to enhance day-to-day tasks is expected to fuel a $1 trillion revenue opportunity by the end of 2025, according to Accenture findings released in January 2023. Technology like Looking Glass offers the opportunity to connect 3D digital experiences in the metaverse to the physical world.
Looking Glass has paired its display technology with a software suite that allows brands, designers, and consumers to showcase 3D content that is typically viewed in 2D. The fast-moving shift from 2D to 3D media could have a significant impact on the future of retail, communication, and eventually, the home, where the consumption of 3D media could become the norm. In June 2022, Looking Glass introduced the world's largest holographic display, the Looking Glass 65", which is already being used in Accenture Labs in San Francisco.
Further, the Looking Glass Blocks sharing platform enables the same content to be shared seamlessly through any internet browser and across a variety of environments: mobile, social and even the metaverse. This marks the first-ever platform for hosting and sharing 3D holograms on the internet, allowing brands to provide their fans with an immersive consumer experience anywhere, on any device.
“Looking Glass’ 3D technology can be deployed in physical environments along with paired metaverse experiences to create deeper, more immersive interactions between brands and their customers,” said David Treat, senior managing director and global lead of Accenture’s Metaverse Continuum business group. “We believe this technology has the potential to play a valuable role in metaverse content creation and across enterprise applications that bridge the physical and digital worlds, including retail marketing and holographic communications.”