FROM STREET TO GLOBAL STAGE VUSE LAUNCHES NEW PLATFORM 'STREET COVERS' WITH INTERNATIONAL DJ ANFISA LETYAGO & ICONIC ALBUM ARTIST BRIAN CANNON TO UNCOVER LOCAL STARS IN MUSIC & ART
Commemorating 10 years' of Vuse, the new campaign will celebrate the creative community, shining a spotlight on unsung music & art talent from around the world and showcasing the cities and streets that have inspired them.
LONDON, March 14, 2023 /PRNewswire/ -- Introducing Street Covers, a unique global platform from Vuse – the world's number one global vape brand – that will spotlight musicians operating outside of the mainstream and partner them with artists to revive the lost art of the album cover.
Vuse believes every neighbourhood, street and corner in every city has a story and, within them, talent that drive their creative scenes. So, we're going directly to the source; peeling back the curtain of modern, urban culture in five countries worldwide. We'll uncover unsung talent who sit at the heart of their local communities, and create a platform for them to be heard through their unique city landscapes.
Building upon a decade-long legacy of supporting creative talent and charging beyond in creativity, Vuse is partnering with DJ Anfisa Letyago as Global Brand Ambassador and legendary album sleeve artist Brian Cannon. In her new role, Anfisa will partner with Vuse to champion local music talent through the Street Covers programme, as well as support the Vuse Driven by Change initiative which offers underrepresented artists across the globe unparalleled opportunities in the elite world of motorsport.
Over the course of the year, Anfisa and Brian will visit the UK, Spain, Dubai, Colombia and South Africa, to immerse themselves in the local music and art scenes and meet with the chosen talent who sit at the centre of them. Together they will explore the instrumental role the streets play in the culture of these communities and the influence they have on the creative process, uncovering the rich history between music and art – where true creative alchemy happens.
The music and art talent will collaborate closely throughout the year, weaving their styles and stories together to develop music that represents their journey of creative discovery, and create a piece of cover art that brings the tracks to life, and which will be used across physical and digital channels. The result – cities influencing music, music inspiring art, and talent already resonating with their local communities propelled to the forefront of global culture.