New Adobe Experience Manager Reimagines Content Publishing, Powered by AI Insights

Today, at Adobe Summit 2023 – the world’s largest Digital Experience Conference – Adobe (Nasdaq:ADBE) announced new innovations in Adobe Experience Manager (AEM), the industry-leading content and digital asset management system, spanning experience creation, publishing and analytics. The major new release will deliver next-generation features that bring speed and ease to content development and publishing, higher-quality web experiences and AI-powered data insights that help brands easily optimize new content for target audiences.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230321005550/en/

“The digital economy is now every sector’s growth engine, so websites and mobile apps have become fundamental to experience-led growth,” said Amit Ahuja, senior vice president, Digital Experience Business at Adobe. “Keeping digital content fresh and relevant is key to capitalizing on growth opportunities, and our latest innovations in AEM empower more people to manage content, using AI-driven insights to guide their creativity.”

“The PGA TOUR audience continues to grow and diversify globally, spanning longtime golf fans to casual spectators who like to see a regular stream of content on their favorite players and tournaments,” said Eric Hanson, vice president of product development at PGA TOUR. “The new capabilities in Adobe Experience Manager have been a game changer for the digital experiences we provide, giving us incredible speed to deliver timely and engaging content for channels such as the PGA TOUR website, mobile app and digital marketing campaigns.”

Generative AI Innovations in Adobe Experience Manager

In AEM Assets – the number one digital asset management system used by businesses to manage their libraries of images, videos and other content – brands will be able to use Adobe Firefly, a new family of creative generative AI models, first focused on image generation and text effects, to greatly accelerate content development and drive efficiency gains.

Adobe Express with Firefly will be integrated directly into AEM Assets, enabling teams to instantly change image components such as colors, objects, and scenery, while automatically generating variations for channels such as web, mobile and email. Firefly will help accelerate brands’ content supply chains, powering wide-scale personalization efforts. With the new AEM businesses will also have powerful Adobe Sensei powered AI insights on attributes – from colors to objects and copy – that resonate most with consumers, a necessary connection to ensure generative AI-powered content is driving business results.