Own Your Seat at the Table: Meet Selina Bieber

NORTHAMPTON, MA / ACCESSWIRE / March 24, 2023 / GoDaddy

Foto: Accesswire

Originally published on GoDaddy Life

Tell us a little bit about yourself and what you do at GoDaddy?

To get the personal out of the way: I have a bit of a mixed background and sometimes it's hard for people to wrap their head around. My Dad is German, my Mum is Turkish and they had been based in the UK, where I was born, before we moved to Australia when I was about 10. Australia still remains ‘home' for me, but I moved to Turkey in 2007 and then hopped around Europe until settling in Dubai with my family after having my son.

I started my journey with GoDaddy back in 2015, as the third employee in EMEA based out of our small London office. I was running marketing and communications in the region, focusing on the UK and Turkey, our two core markets, and then gradually expanded my scope into product and broader business strategy as we deepened our internationalization. Over the years, I expanded my scope to full go-to-market management launching and managing South Africa alongside Turkey, before taking on launch and operational management of the Middle East and North Africa (MENA) region, based in Dubai, United Arab Emirates.

The MENA role was pivotal for me. I made the decision to reduce my maternity leave from 6-9 months to just 3-months after quite a traumatic experience at the end of my pregnancy and came back to this role, which helped me pull myself together very quickly while navigating my first steps of motherhood. I had moved back to Istanbul where my husband was based for the birth, but we moved to Dubai before my son turned one and against the backdrop of all of this, returning to this role really helped me keep hold of who I am, but also build confidence at my ability to manage both roles at once, with the support of the company behind me. I'm extremely grateful for having the opportunity to do that.

Today, I've expanded on my MENA role to lead Commercial Strategy across Rest of World (RoW) under the leadership of Laura Messerschmitt. What does that mean, you ask? My team and I develop strategy for audiences, products and operations, while we review and evolve operations to capture efficiency and velocity across international, collaborate closely with central product teams to capture wins and work cross-functionally to identify new areas of opportunity especially across emerging markets.