The Ocean Race, Virtual Regatta and Accenture Launch Metaverse Experience

Aerial view of The Ocean Race, Virtual Regatta and Accenture metaverse experience. (Photo: Business Wire)

The companies developed a metaverse environment that allows gamers and enthusiasts of the race’s official e-sailing game, Virtual Regatta, to take part in exclusive online events, interact with other fans and get access to team stats.

“We are entering the metaverse and our collaboration with Virtual Regatta and Accenture because we are explorers and pioneers,” said Richard Brisius, race chairman of The Ocean Race. “Since 1973 we have sought new ways for people to engage with what is happening in the ocean.”

Philippe Guigné, founder and CEO of Virtual Regatta, added: “The metaverse is a new experience provided by Virtual Regatta and The Ocean Race that will allow people to follow the physical and virtual race in an all-digital race village. Gamers and enthusiasts will be able to meet each other, watch the physical and digital event, and much more. This virtual reality setup will further enhance the fan experience.”

Accenture, The Ocean Race and Virtual Regatta are also providing e-commerce opportunities for brands to showcase their digital goods and services in the metaverse space, such as active apparel retailer and official clothing partner of the race Helly Hansen.

Additionally, The Ocean Race’s mission to protect the seas is incorporated in the metaverse strategy and content. The Racing with Purpose tent, named after the organization’s sustainability programme, is an interactive space where visitors can explore how the race supports this goal and how they can get involved. The area features a science station, which highlights how race teams are gathering vital data about the ocean, and a learning corner where visitors can discover and download learning programmes to inspire youth between 6–16 years old to protect the seas. Also showcased is the Blue Voice campaign, which gives an opportunity for visitors to show their support by signing the petition for ocean rights.