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Cliq Digital AG: New streaming service Cliq launches first mass-market TV spot – “best of alles”

EQS-News: Cliq Digital AG / Key word(s): Miscellaneous Cliq Digital AG: New streaming service Cliq launches first mass-market TV spot – “best of alles” 06.04.2023 / 09:00 CET/CEST The issuer is solely responsible for the content of this announcement. CLIQ Digital AG: New streaming service Cliq launches first mass-market TV spot – “best of alles”

DÜSSELDORF, 06 April 2023 – Today, the new TV spot of CLIQ Digital AG's German all-in-one streaming service Cliq (www.cliq.de) will be launched on several mainstream TV channels in Germany.

Cliq and the Schmidt family

As part of the brand marketing campaign for Cliq, the new TV spot focuses on the family as the target group. Based on the Schmidt family and the different preferences of its members, the spot clearly shows: Cliq offers the “best of alles” (best of everything) for the whole family - movies, series, music, sports, audiobooks and games. The spot was developed by WPP's acclaimed agency The&Partnership and the campaign will be aired on German television from 6 April. In addition, it will be extended digitally and on social media channels, with the aim of reaching more than 500 million contacts.

Cliq’s advantages

High-quality content from various entertainment categories is combined in a single app: films and series, music, audiobooks, sports and games at a low price of €6.99 per month. This bundled product makes it easy for members: only one low-priced subscription for five content categories. This offers good value for money and makes streaming content accessible to everyone - regardless of age or taste.

The platform's menu navigation is simple and intuitive. Members can share their access data with family and friends and stream with several people at the same time. Cliq is available online as well as in the App Store, the Google Play Store, and with the Cliq TV app on Google TV, Fire TV and Android TV. This way, members can enjoy their content at home or on the go at any time.

Management statement

“By offering good value for money, we are making streaming affordable for the mass market. Our offering is an all-in-one streaming service for everyone. We like to see ourselves as the ‘discounter’ of the streaming industry,” said Luc Voncken, CEO.