Axiata Selects AWS as its Primary Cloud Provider to Drive Innovation in the Telecom Industry

At AWS re:Invent, Amazon Web Services (AWS), an Amazon.com company (NASDAQ: AMZN), today announced that Axiata Group Berhad (Axiata), a leading Asian telco and digital group headquartered in Malaysia, has selected AWS as its primary cloud provider. With AWS, Axiata is accelerating its digital transformation across its operating companies to better serve 174 million customers in the Southeast Asia and South Asia regions.

Axiata will migrate a large array of its mission-critical applications, including more than 650 services across customer service, enterprise resource planning, and human resources, to AWS by the end of 2024. In addition, the company will move 80 machine learning (ML) applications to the world’s leading cloud. Axiata will use AWS technologies, including data analytics, generative artificial intelligence (generative AI), and ML, to inform data-driven business decisions, tailor offerings to new markets, and develop new services to meet evolving customer needs across the telecommunications, banking, and payments industries. Axiata’s operating companies will also leverage AWS’s security features, like identity and access management (IAM) and encryption, to deliver the highest levels of security and privacy across its telecom network.

“AWS has been a key collaborator in our digital transformation journey, accelerating our time to market for new services, enabling us to better serve our 174 million customers across Asia,” said Anthony Rodrigo, group chief information officer at Axiata. “Customers expect effortless mobile transactions, and by tapping into AWS’s generative AI and machine learning capabilities, we can deliver on the needs of customers rapidly, securely, and more cost effectively. The cloud gives us the agility to build new business models that will differentiate Axiata now and into the future. We look forward to expanding our collaboration with AWS further.”

Using Amazon Bedrock, a service that makes multiple foundation models available via an API, Axiata is building experimental generative AI applications to improve productivity across all business lines, including customer service, finance, human resources, and sales. Axiata uses Amazon SageMaker, a fully managed service to build, train, and deploy ML models, to optimize business processes and networks. For example, Axiata's Sri Lanka operating company Dialog Axiata transformed its analytics and ML infrastructure into an internal AI factory system that enables the company to apply ML and AI technologies across its core operations using Amazon SageMaker. The AI factory allows Dialog Axiata to efficiently use analytics and ML to develop and deploy churn prediction and next best-offer systems to drive customer engagement.