Miles & More launches a partnership with qiibee and expands its offers for members

qiibee, the leading blockchain-based B2B marketplace for customer loyalty, facilitates a seamless connection for SMEs to join the Miles & More loyalty programme. The integration opens up broader avenues for members to earn and redeem miles.

FRANKFURT AM MAIN, Germany, Dec. 13, 2023 /PRNewswire/ -- Miles & More, loyalty programme of the Lufthansa Group, is advancing its strategy to broaden the range of its partner network. Partnering with qiibee, the leading blockchain-based B2B marketplace for customer loyalty, SMEs can now easily join the programme. For Miles & More members, this expansion grants access to a wider and more diverse range of partners, including those at a regional level, where they can earn and redeem miles throughout the entire travel chain and in everyday life with partners such as luxury fashion platform Fashionette.de, VIP Hospitality marketplace Daimani Group, and Swiss-based digital asset wallet, Swiss Fortress.

Effortless integration thanks to blockchain technology

qiibee will create customized and appealing marketing packages for SMEs within the Miles & More programme. Through their platform, prospective enterprises can effortlessly initiate a collaboration. As qiibee's marketplace is built on the qiibee rewards chain, loyalty rewards generated through these partnerships benefit from decentralized validation and storage. Compared to traditional loyalty-reward programs, this technological integration removes the reconciliation costs between partners, generating enhanced connection between enterprise and customer. Further to the enhanced exchangeability offered by a singular decentralized loyalty ecosystem, qiibee will oversee the contractual, commercial, technical and promotional management of these partnerships.

More partners that will connect seamlessly with Miles & More through qiibee's marketplace are speciality Tanzanian coffee house Edelweiss Coffee,  Zürich's largest furniture store and online retailer Schubiger Möbel, crowd-investing platform Conda.ch, and successful family-run eyewear sellers Brillen.de. In the future, qiibee will focus on expanding their ecosystem by onboarding more partners and launching a Shopify plug-in for SMEs to connect with Miles & More without requiring an integration, enhancing accessibility to qiibee's offerings.

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