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    EQS-News  137  0 Kommentare PUMA to become the new kit supplier of RB Leipzig

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    • PUMA partners with RB Leipzig for kits
    • Long-term deal includes men's, women's, youth teams
    • PUMA to provide sponsorship, merchandising, digital activations

    EQS-News: PUMA SE / Key word(s): Miscellaneous
    PUMA to become the new kit supplier of RB Leipzig

    27.02.2024 / 10:30 CET/CEST
    The issuer is solely responsible for the content of this announcement.


     

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    PRESS RELEASE

    PUMA to become the new kit supplier of RB Leipzig 

    Herzogenaurach, February 27, 2024 – Sports company PUMA has signed a long-term partnership with Bundesliga football club RB Leipzig and will equip all men’s, women’s and youth teams from the 2024/25 season onwards.

    Following the club’s meteoric rise from the fifth tier of German football to the top flight, RB Leipzig has been a breath of fresh air in the Bundesliga and has managed to qualify for the Champions League six times. The club also won the DFB-Cup twice and the DFL-Supercup once. The women’s team was promoted to the Bundesliga in 2023.

    “The Red Bulls of RB Leipzig have made a name for themselves in a very short time, not just in Germany but also internationally,” said PUMA CEO Arne Freundt. “We are looking forward to many fantastic football moments and are excited to join the club on this successful journey in the coming years.”

    Apart from supplying kits to the different teams, PUMA also secured wide ranging rights for sponsorship, merchandising, match day advertising in the Red Bull Arena and the RB Leipzig Football Academy, as well as digital activations. PUMA will also equip RB Leipzig’s esports team.

    “We are glad that we have secured a long-term partnership with such a well-known company. For RB Leipzig, the partnership with PUMA is another big and important step in the development of the club,” said Johann Plenge, Managing Director of RB Leipzig. “Not only will we benefit from PUMA’s first-class knowledge and equip our teams for the biggest possible success, but we will also work on different projects together and push innovation in football. PUMA is young, dynamic and fast, which matches perfectly with our values as a club and our RB-Leipzig DNA.” 

    Media Contact: Robert-Jan Bartunek – PUMA Corporate Communications – robert.bartunek@puma.com

    PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

     



    27.02.2024 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group AG.
    The issuer is solely responsible for the content of this announcement.

    The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.
    Archive at www.eqs-news.com


    Language: English
    Company: PUMA SE
    PUMA WAY 1
    91074 Herzogenaurach
    Germany
    Phone: +49 9132 81 0
    Fax: +49 9132 81 42375
    E-mail: investor-relations@puma.com
    Internet: www.puma.com
    ISIN: DE0006969603
    WKN: 696960
    Indices: MDAX
    Listed: Regulated Market in Frankfurt (Prime Standard), Munich; Regulated Unofficial Market in Berlin, Dusseldorf, Hamburg, Hanover, Stuttgart, Tradegate Exchange
    EQS News ID: 1845629

     
    End of News EQS News Service

    1845629  27.02.2024 CET/CEST

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    ISIN:DE0006969603WKN:696960


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    EQS-News PUMA to become the new kit supplier of RB Leipzig EQS-News: PUMA SE / Key word(s): Miscellaneous PUMA to become the new kit supplier of RB Leipzig 27.02.2024 / 10:30 CET/CEST The issuer is solely responsible for the content of this announcement.   PRESS RELEASE PUMA to become the new kit supplier …

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