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     117  0 Kommentare Brand Leaders Share Their Insights on the Future of the CPG Sector

    NORTHAMPTON, MA / ACCESSWIRE / June 7, 2024 / Originally published by TriplePunditToday's consumer packaged goods companies operate in a challenging and increasingly uncertain environment. Around the world, consumers are feeling the pinch from …

    NORTHAMPTON, MA / ACCESSWIRE / June 7, 2024 / Originally published by TriplePundit

    Today's consumer packaged goods companies operate in a challenging and increasingly uncertain environment. Around the world, consumers are feeling the pinch from inflation and the rising cost of living, and a growing number are also searching for products that are healthy for their bodies, convenient for their lifestyles, and gentler on the environment.

    Finding a way to deliver on shifting consumer demands is a constant balancing act for CPG companies. An eye toward consumer attitudes and lifestyles can help brands differentiate themselves on the store shelf while improving their impact on communities and the environment.

    Business leaders discussed these trends and more at an event hosted at Mondelēz International's headquarters in Chicago earlier this month.

    "The consumer has changed dramatically over the past five years," Brian Choi, managing partner and CEO of The Food Institute, a trade publication and information hub for the food sector, said at the event. "We're also in a period economically where things are quite volatile. Innovation is really needed."

    Understanding what consumers want - and how to activate them

    More than two-thirds of global consumers say they often choose brands that align with their values, according to Mondelēz International's fifth annual State of Snacking report. In particular, 63 percent seek out snacks with less environmental impact, including those with attributes like local and sustainably sourced ingredients, according to the survey.

    Yet within consumer sentiment research, there's often a disconnect between what consumers say they're looking for and what they actually purchase. Particularly as people feel the strain economically and go about their busy days working and raising their families, it's often easier to grab whatever is closest and cheapest on the shelf.

    It's understandably confusing to brand leaders when sales don't always match up with consumers' stated intentions to make the healthiest or most sustainable choice. But Maura Kolkmeyer, a director at the consulting firm Kantar, has a different view on the phenomenon that's often called the say-do gap.

    "We have to be deeply, deeply curious about those tensions we see in the marketplace," she said at the event. "What you're actually seeing in that gap between the attitude and the action is uncertainty. Just because they're not acting on it doesn't mean they don't believe it."

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    Brand Leaders Share Their Insights on the Future of the CPG Sector NORTHAMPTON, MA / ACCESSWIRE / June 7, 2024 / Originally published by TriplePunditToday's consumer packaged goods companies operate in a challenging and increasingly uncertain environment. Around the world, consumers are feeling the pinch from …