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     133  0 Kommentare IGPDecaux wins a 13-year contract for Rome Metro, buses and tramways in Italy

    IGPDecaux wins a 13-year contract for Rome Metro, buses and tramways in Italy

    Paris, June 17th, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that IGPDecaux has won the Metro, buses and tramways contract in Rome (population: 2.8 million). IGPDecaux is a company that is 60% owned by JCDecaux SE and 40% by the du Chène de Vère family.

    Following a competitive tender awarded by ATAC, the city’s public transport company, thanks to a Project Financing proposal, the 13-year contract covers the upgrade of the Rome Metro Line A through a major regeneration of the stations that will also include the enhancement of the metro's advertising assets (Lines A, B-B1, as well as Line C that had no advertising previously). IGPDecaux will also continue to operate the advertising on Rome’s buses and tramways. The Rome Metro, buses and tramways carry nearly 2.6 million passengers per day, totalling 940 million each year.

    This intervention is part of a detailed plan by the Municipality of Rome to enhance the urban environment and introduce innovative services ahead of the Jubilee year in 2025, when millions of pilgrims and tourists are expected to visit Rome and the Vatican City. This contract is based on a hybrid model where Capex will be financed by a public subsidy and through advertising.

    IGPDecaux will handle the detailed design and requalification works at 4 stations on Line A (Spagna, Ottaviano, Cipro by 2024, and San Giovanni by 2026). For the remaining 23 stations on Line A, IGPDecaux will conduct technical and economic feasibility studies, with ATAC directly carrying out the works.

    Additionally, IGPDecaux will oversee the artistic direction for all 27 stations, ensuring a cohesive design that will respect each station’s unique artistic and structural characteristics while maintaining a consistent stylistic identity. This approach aims to enhance both the functionality and aesthetic appeal of the metro environments for users.

    The refurbishment will also address wall coverings, which may include cleaning, restoration, and the installation of new materials as needed. Flooring upgrades will feature state-of-the-art, non-slip materials designed for easy maintenance, balancing functionality and design quality.

    The project also includes technological upgrades and a complete overhaul of the signage system, featuring a uniform design across the entire line. The modernisation of the layout, based on detailed passenger movement analysis, aims to optimise the selection and organisation of information for clear, effective, and accessible communication, while transforming Rome’s metro into a digital hub. In addition, special pathways will be created to assist visually impaired passengers.

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    IGPDecaux wins a 13-year contract for Rome Metro, buses and tramways in Italy IGPDecaux wins a 13-year contract for Rome Metro, buses and tramways in Italy Paris, June 17th, 2024 – JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces that IGPDecaux has won the Metro, buses …