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     129  0 Kommentare TRULY HARD SELTZER HEATS UP U.S. SOCCER PARTNERSHIP IN TIME FOR SUMMER KICK-OFF

    Official Hard Seltzer of U.S. Soccer Taps USMNT Stars Weston McKennie and Tyler Adams to Entertain and Engage Fans Around the Lighter Side of the Game

    BOSTON, June 17, 2024 (GLOBE NEWSWIRE) -- Just in time for an action-filled summer of soccer, the Official Hard Seltzer of U.S. Soccer, Truly Hard Seltzer, is doubling down on its commitment to elevate the fan experience with the help of U.S. Men's National Soccer Team stars Weston McKennie and Tyler Adams. Beginning with showing Team USA fans that their favorite stars enjoy “Shower Trulys” just like us to introducing an all-new mascot to celebrate the return of the beloved Truly Orange Slices flavor and fueling American Outlaws pregame parties, Truly is showcasing the lighter side of game day celebrations. 

    Shower Trulys, The Official Shower Beverage of U.S. Soccer 
    Everyone knows that the official pregame starts in the shower. So, this summer, Truly wants fans to forget the traditional ‘shower beer’ and instead enjoy a victory “Shower Truly” – the newly minted Official Shower Beverage of U.S. Soccer. Long-term Shower Truly fan and USMNT midfielder, Weston McKennie, introduces the world to his post-game pre-game tradition while debuting in Truly’s latest “steamy” ad spot, while USMNT teammate Tyler Adams patiently waits for him to finish his favorite beverage.  

    And to make Shower Trulys even more invigorating, the brand has created the first-ever “Trufah” – a shower must-have that helps you refresh while feeling your best by combining a slim can cooler and loofah.  

    Fans who want to enjoy their “Shower Truly” like their favorite USMNT stars can grab one while supplies last on trulyoriginals.com or follow Truly social media channels beginning June 19 for a chance to win their own limited-edition Trufah. 

    “My teammates know they can always count on me to rally the team for a good time after a game,” said Weston McKennie, USMNT midfielder. “When Truly approached me about Shower Trulys, I said ‘that’s great, I think I invented them – let’s show the fans.’” 

    The Nostalgic Flavor of Orange Slices Returns 
    Following last year’s successful Truly Orange Slices flavor drop that had generations of halftime citrus lovers in all their nostalgic glory, the brand is bringing the style back with some added flair and an all-new mascot, “Slicey.” Set to fuel game day celebrations, Slicey will make its official debut alongside McKennie and Adams in digital content featuring a breakout halftime performance to remind fans that with a “Halftime Happy Hour” break, they can keep it light no matter how intense a match is. The ad features a catchy new soccer chant that is set to make its mark in-stadium as fans root for their team all summer long.  

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    TRULY HARD SELTZER HEATS UP U.S. SOCCER PARTNERSHIP IN TIME FOR SUMMER KICK-OFF Official Hard Seltzer of U.S. Soccer Taps USMNT Stars Weston McKennie and Tyler Adams to Entertain and Engage Fans Around the Lighter Side of the GameBOSTON, June 17, 2024 (GLOBE NEWSWIRE) - Just in time for an action-filled summer of soccer, the …