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     145  0 Kommentare AppsFlyer Applauded by Frost & Sullivan for Offering Competitive Strategies for Marketing Success with AI-driven Insights with its Data Collaboration Platform and Creative Optimization

    AppsFlyer's solution catalyzes competitive strategies based on market trends and consumer needs.

    SAN ANTONIO, June 18, 2024 /PRNewswire/ -- Recently Frost & Sullivan assessed the digital advertising AI industry and based on its analysis, recognized AppsFlyer with the 2024 Asia-Pacific Competitive Strategy Leadership Award. As a marketing measurement, attribution, and data analytics provider, AppsFlyer empowers clients with privacy-preserving technologies and fosters innovation and trust in the mobile industry. Most importantly, AppsFlyer's founders addressed a growing need within the blossoming application (app) economy to reliably measure marketing success. The company focuses on establishing trustworthy customer relationships among marketers, developers, and product managers and offers a compelling solution that resonates with most APAC organizations, effectively addressing their evolving business models and communications requirements. AppsFlyer has nearly 100,000 active mobile apps on its platform, with its solutions enabling markets to consolidate all marketing activities, streamline campaign optimization, and enhance clients' return on investment (ROI).

    AppsFlyer’s predictive analytics and models allow marketers to refine campaigns, assess key performance indicators, and acquire timely insights for swift decision-making.

    AppsFlyer's predictive analytics and models allow marketers to refine campaigns, assess key performance indicators, and acquire timely insights for swift decision-making. It continually evolves its value proposition and product portfolio to stay on top of market trends and sustain its market position. Its top strategic initiatives focus on improving its robust solution suite, including SKAN, Privacy Sandbox, Conversion Modeling, Aggregated AdvanceMeasurement, Privacy Cloud, and Data Clean Room. AppsFlyer upgraded its Data Clean Room as part of its Data Collaboration Platform initiative, introducing Dynamic Query Engine, a powerful AI tool to improve marketers' data analysis capabilities. The tool removes the need for structured query language intermediaries and allows developers to make informed marketing decisions, increasing ROI while protecting customer privacy.

    Hemangi Patel, senior industry analyst at Frost & Sullivan, observed, "AppsFlyer upgrades its measurement solutions to foster innovation in the ecosystem. This methodology highlights the effectiveness and execution of its strategy through AI-driven insights and enhanced collaboration among growth teams in the emerging privacy era."

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    AppsFlyer Applauded by Frost & Sullivan for Offering Competitive Strategies for Marketing Success with AI-driven Insights with its Data Collaboration Platform and Creative Optimization AppsFlyer's solution catalyzes competitive strategies based on market trends and consumer needs. SAN ANTONIO, June 18, 2024 /PRNewswire/ - Recently Frost & Sullivan assessed the digital advertising AI industry and based on its analysis, recognized …