Infosys Aster(TM) - The AI-amplified marketing suite that delivers engaging brand experiences, enhanced marketing efficiency, and accelerated business growth - Seite 3

value to marketers, from driving hyper personalization to promising enhanced
efficiencies and effectiveness across insights generation, creative workflows,
and customer support. This is enabling marketers to not only glean productivity
improvements, but also drive growth mandates. This journey is best enabled by
partnering with a service provider that brings together strong tech capabilities
with a deep understanding of the marketing domain. Infosys Aster's AI-led
marketing capabilities, coupled with Infosys' experience of driving marketing
and experience transformations, is well positioned to serve the needs of
progressive marketers."

Infosys Aster(TM) has nurtured best-in-class digital agencies, proven AI
capabilities, deep industry experience, decades of delivery excellence and a
diverse partner ecosystem. WongDoody (https://www.wongdoody.com/) , Infosys'
creative digital innovation agency, brings together unique capabilities in
creative consulting, experience design, immersive experiences, and future-proof
marketing. Infosys Aster(TM) uses the AI and gen AI capabilities of Infosys
Topaz(TM) in a 'responsible by design' approach to amplify marketing
capabilities and enhance effectiveness of the function. Infosys' deep industry
experience and expertise in connecting the complex enterprise ecosystem to the
customer facing marketing function, while managing organizational change, helps
CMOs achieve strong business impact. With over 350 global awards, 20+ design
studios, 50+ partners, and 400+ marketing assets including use cases, solutions,
and platforms, Infosys Aster(TM) is accelerating experience, efficiency, and
effectiveness for B2B and B2C marketers globally.

Björn Schick, Chief Experience Officer and Member of the Executive Board, smart
Europe GmbH, said, "At smart Europe, we share a similar value set with our
strong partner Infosys Aster(TM), which prioritizes the individual customer
experience thanks to sustainable concepts and the appropriate use of technology.
In today's dynamic digital landscape, smart must secure a strong presence to
connect with customers at every touchpoint. Infosys' human-centered design
studio, WongDoody, has developed a performative 3D digital twin-based platform
for us. This platform creates personalized customer journeys with our vehicles,
enhancing the experience and unlocking new creative possibilities with gen AI.
It simplifies and economizes the production of on-demand personalized visual
content, increasing our flexibility to present and promote our brand and its
growing product portfolio effectively to customers worldwide."

"Infosys Aster(TM) is bringing expertise to help us reimagine, engineer, and