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     197  0 Kommentare Globant Launches Globant GUT, a Creative Network Reinvented by Tech

    Six months after joining efforts, the tech giant and creative powerhouse make another bold move to offer a unique one-stop creative and tech shop for global marketeers

    Globant GUT Network will leverage the best of global creativity, spearheaded by GUT, with the amazing array of Globant's marketing and tech offering

    Media Kit

    CANNES, France, June 19, 2024 /PRNewswire/ -- Globant (NYSE: GLOB), a digitally native company focused on reinventing businesses through innovative technology solutions, announced today the launch of Globant GUT, the first creative Network reinvented by tech. The new Network aligns Globant's previously acquired agencies Habitant, Ad_bid, KTBO, and Vertic with GUT, award-winning global creative agency who became part of the Globant family last November. This new organization will leverage specialist teams spanning advertising, strategy, marketing technology, content, design, media, commerce, and product innovation.

    Globant GUT creative network

    Globant GUT will be led by Wanda Weigert, Globant's Chief Brand Officer, together with an incredible team of agency founders: Gastón Bigio and Anselmo Ramos, founders of GUT; Pepe Chamorro and Fernando Martínez-Corbalán, founders of Habitant; Sebastian Jespersen and Mads Petersen, founders of Vertic; Jaime López and Jorge Camargo, founders of Ad_Bid; and Armando Ortigosa, founder of KTBO.

    Globant GUT Network will comprise 8 Studios, specialized teams of professionals that operate as centers of excellence, innovating and delivering top-notch solutions within  specific capabilities:

    • Marketing Strategy Studio
    • Advertising Studio (operated under the GUT brand)
    • Full-funnel Media Studio
    • Content Studio
    • Marketing Technology Studio
    • Design Studio
    • Product Studio
    • Commerce Studio

    "Our digital first offering has evolved now with the consolidation of an industry-leading one-stop shop for Marketing solutions. We are entering a new era, where we offer beloved brands worldwide the perfect blend of tech, strategy and creativity powered by AI," said Wanda Weigert, Chief Brand Officer, Globant. "By bringing all of our capabilities together with the powerful GUT brand, we are at the sweet spot, ready to revolutionize the advertising and marketing scene and delight our client's customers."

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    Globant Launches Globant GUT, a Creative Network Reinvented by Tech Six months after joining efforts, the tech giant and creative powerhouse make another bold move to offer a unique one-stop creative and tech shop for global marketeers Globant GUT Network will leverage the best of global creativity, spearheaded by …

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