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     145  0 Kommentare Apple The Exchange TRX to welcome its first customers this Saturday, June 22, in Kuala Lumpur

    Apple today previewed Apple The Exchange TRX, the first Apple Store in Malaysia. Located in the heart of Kuala Lumpur’s new Tun Razak Exchange (TRX) central business district, the new store will deliver the magic of Apple in the country like never before. Customers can discover and buy Apple’s innovative lineup of products and services, receive exceptional service from knowledgeable team members, and learn how to get the most out of their devices through free Today at Apple sessions.

    “We live for moments when we can surprise and delight our customers, and we’re excited to do that in Malaysia with the opening of our first store in the country, Apple The Exchange TRX,” said Deirdre O’Brien, Apple’s senior vice president of Retail. “Being able to support and directly connect with a new community is always a special experience for our retail teams, and we can’t wait to welcome customers to this beautiful space designed for discovery, creativity, and shopping for the world’s most innovative products.”

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    At Apple The Exchange TRX, more than 160 team members are ready to help customers shop for their favorite Apple products — from the iPhone 15 lineup to the MacBook Air with M3 and the latest iPad models, including the redesigned iPad Air and incredibly thin iPad Pro with M4.

    Apple The Exchange TRX will be an inspiring hub for education, offering customers free in-store sessions through Today at Apple. Led by Apple Creatives, the events will empower attendees to tap into their creativity and learn how to get the most out of their devices, with topics ranging from basics and how-to lessons, to iPhone photo and video tours that take advantage of the beautiful store location.

    To celebrate the opening, a special Today at Apple series, “Jom Discover,” will run from Saturday, June 22, through Saturday, July 6. Bringing together some of Malaysia’s most celebrated creators, the sessions will offer a glimpse into the creative process while showcasing Apple’s full range of products and services.

    Sessions in the “Jom Discover” series include:

    • Performance: De Fam
    • Workshop: Capture Portraits on iPhone with Jason smashpop
    • Spotlight: Video Magic on Mac with Adam Lobo
    • Workshop: Turn Ideas Into Action on iPad with Iman Azman
    • Spotlight: Live Well with Nana Mohd and Apple Watch

    Apple The Exchange TRX connects the mall’s central atrium to a lush rooftop park that wraps around the store’s upper level. Emitting a warm glow at night, the three-dimensional layered roof consists of horizontal glass panels and shading blades to reduce the sun’s rays. A central glazed oculus brings daylight into the interior and includes a dynamic artificial-lighting feature.

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    Business Wire (engl.)
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    Apple The Exchange TRX to welcome its first customers this Saturday, June 22, in Kuala Lumpur Apple today previewed Apple The Exchange TRX, the first Apple Store in Malaysia. Located in the heart of Kuala Lumpur’s new Tun Razak Exchange (TRX) central business district, the new store will deliver the magic of Apple in the country like never …

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