Sales in H1 2024 down 1.8% compared with H1 2023. - Seite 2

Sales Performance

H1 2024, Invibes recorded sales of €11.7 million, a 1.8% decline compared to the same period in 2023 (pro forma¹). This decrease was primarily due to operational challenges across sales within the French market. This has now been addressed with additional hirings and organisational changes across the sales team. Management believes that these changes will lead to a more robust operation in France for the second half of the year.

 

Market Performance Highlights

• The momentum outside of the French market, continued to show positive growth achieving (restated from France), +23% in Q2 and +16% overall in H1. The scale-up markets in the UK and Germany did particularly well, with a combined growth of +55% in this period.
• Multi-Market Offering: Our simultaneous advertising campaigns across several countries attracted key international accounts, contributing to approximately 18% of Invibes' sales for H1 2024, a threefold increase over the past two years. Major international brands have opted for this global approach, including Accor Hotels, Amazon, H&M, Hewlett Packard Enterprise (HPE), KFC, Lego, Longchamp, Max Mara.

 

Strategic Initiatives

• Geographical Expansion: In Q1 2024, Invibes expanded its geographical footprint by opening offices in key markets, including the United States and Singapore, with an imminent expansion planned for Mexico. This strategic move aims to strengthen our cross-market offering and attract more international clients.

• Integrate generative artificial intelligence (GenAI) at the heart of its solutions: GenAI will transform many sectors, including marketing and advertising. Invibes, which has been developing its integrated platform since its creation, aims to capitalise on this revolution by integrating GenAI at the heart of its solutions. The objective is to create an authentic connection with each audience segment, with the aim of maximising user engagement and significantly optimising the brand impact and conversion rates of advertising campaigns.
• Development of Vertical Solutions - Currently, 20% of Invibes' revenue is generated from industry-specific solutions, such as Smart Targeting Travellers for the tourism sector and Dealership for retail networks. Invibes plans to develop more vertical solutions for sectors such as fashion and retail by incorporating generative AI, maximising advertisers' return on investment through advanced analysis and personalisation capabilities.