Mattel and A Parent Media Co. Inc. to Bring Beloved Franchise Series to Kidoodle.TV Service

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, and A Parent Media Co. Inc. (APMC), the owner of the free Safe Streaming service, Kidoodle.TV, today jointly announced a streaming deal to add popular Mattel Television Studios series to Kidoodle.TV’s growing library.

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Mattel and A Parent Media Co. Inc. to Bring Beloved Franchise Series to Kidoodle.TV Service. (Photo: Business Wire)

This summer and fall, series that feature Barbie, Hot Wheels and Thomas & Friends brands will debut on Kidoodle.TV, expanding its library of over 850 videos, including series, shorts, and specials from other Mattel’s world-famous brands like American Girl, Monster High, and more. In addition to streaming on Kidoodle.TV, select Mattel titles will be available on Kidoodle.TV’s FAST channels on SamsungTV+, Vizio WatchFree+, and VIDAA.

“Mattel Television Studios’ mission to bring our iconic franchise IP to global audiences through innovative, inspiring, and entertaining series that reflect the diverse and inclusive world, and our partnership with Kidoodle.TV is a prime example of that,” said Michelle Mendelovitz, Global Head of Mattel Television Studios. “We’re excited to expand kids’ and families’ access to our expansive content library, fostering greater discovery of our cherished characters and brands.”

“Mattel Television Studios has been a great partner, sharing our goal of engaging directly with fans of all ages in exciting ways and nurturing discovery,” remarked Brenda Bisner, Chief Content Officer of Kidoodle.TV. “This collaboration aligns with our mission to ensure well-known and new titles alike can be discovered by families worldwide. Celebrating Kidoodle.TV's tenth year makes this an extra special moment and a wonderful gift to our audiences.”

Kidoodle.TV is free across devices, offering over 45,000 episodes from some of the world’s biggest brands. Its AVOD service includes premium titles, Safe Streaming exclusives, and original content, ensuring everyone in the home can find a favorite program to watch.

Commercially launched in 2014, the Kidoodle.TV Safe Streaming service has expanded its feature and content offering and now serves families in over 160 countries and territories. More details on the Kidoodle.TV offering can be found at www.kidoodle.tv.