On International Beer Day, Heineken says you can forget about the beer - Seite 2

So, for International Beer Day, Heineken’s sentiment to good times remains just the same – way ahead of the beer itself.

Dolf van den Brink, CEO of HEINEKEN, says: “On International Beer Day, we truly get to show what the Heineken brand stands for—good times together! Of course, we celebrate our beer but what we're most proud of is 150 years of bringing people together, something that will remain at our core for as long as we continue to produce beer. Cheers!”

Willem van Waesberghe, Master Brewer at Heineken adds: “As Master Brewer, I am the first person to call out the amazing taste and quality of our beer. But today isn’t about that – it’s about the special moments surrounding our drinking experiences. Happy International Beer Day!”

The full ad for International Beer Day, ideated by creative agency LePub, is available to watch here.

“International Beer Day brings the world together, celebrating the beers of all cultures on one remarkable day. This occasion was perfect for Heineken to show once again the brands’ always-unique point of view. In fact, the campaign is an ode to good times and happiness all portrayed through the lenses of those ‘forgotten’ beers that are left behind to give space to the deliciousness of togetherness, quality socializing and friendly moments.” Bruno Bertelli, Global CEO LePub, CCO Publicis Worldwide.

Editorial information:

Please find the high-resolution campaign images here and credits here.

For more information, please contact: [e-mail]

Source: https://www.heineken.com/global/en/our-story

About HEINEKEN:        

HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through “Brewing a Better World”, sustainability is embedded in the business.

HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).