Mobiquity Technologies Partners with Context Networks to Transform Slot Machine Advertising in Casinos

NEW YORK, Aug. 13, 2024 (GLOBE NEWSWIRE) -- Mobiquity Technologies, Inc. (OTC: MOBQ), a leading provider of next-generation data intelligence and advertising technology solutions, proudly announces a strategic partnership with Context Networks, Inc., a leading programmatic advertising platform leveraging private blockchain technology for the global gaming industry. This collaboration aims to harness the unrealized potential within the casino gaming sector by introducing innovative advertising solutions for slot machines, combining Mobiquity's advanced contextual targeting capabilities with Context Networks' robust blockchain and AI technologies.

The casino industry is a vast market with significant untapped advertising potential. With billions of dollars in revenue and a diverse, highly engaged audience, casinos present a unique opportunity for advertisers to connect with valuable consumers. Context Networks’ patented solution unlocks this exclusive casino channel, enabling programmatic advertising and campaigns for the first time. Now, casinos can capitalize on a substantial non-gaming revenue stream by leveraging their existing gaming machines.

Through this partnership, Mobiquity Technologies and Context Networks aim to transform how advertising is conducted within casinos. By leveraging Mobiquity's advanced contextual targeting capabilities, advertisers can deliver personalized and relevant ads to casino players at the point of play, enhancing their overall experience. Context Networks' private blockchain technology ensures that all transactions are secure and transparent, fostering trust between advertisers and casino operators.

Dean Julia, CEO of Mobiquity Technologies, stated, "We are thrilled to partner with Context Networks to bring a new dimension of advertising to casinos, starting with slot machines. The scale and reach of this segment present an enormous opportunity for targeted and engaging advertising campaigns. Our technology will enable precise audience targeting, ensuring that ads are relevant and impactful, ultimately driving higher engagement and ROI for our clients."

Adfuel, under the leadership of CEO Dan Pasco, has joined this collaboration as a key demand partner. Through this partnership, Adfuel will gain exclusive access to a Private Marketplace (PMP) designed specifically for casinos, providing Adfuel with first-look and priority access to Context Networks' extensive inventory. This unique arrangement allows Adfuel to optimize premium advertising opportunities, thereby enhancing the effectiveness of their campaigns and elevating overall advertiser satisfaction.