Broadcom Introduces Catalyst Initiative to Better Serve Symantec and Carbon Black Customers, Turbocharge Partner Growth

Catalyst Partners now lead the go-to-market strategy and customer relationships for Symantec and Carbon Black

PALO ALTO, Calif., Aug. 13, 2024 (GLOBE NEWSWIRE) -- Broadcom Inc. (NASDAQ: AVGO) today announced Catalyst, an extension of Broadcom’s Accelerate Program and a revolutionary global initiative that enlists elite Enterprise Security Group (ESG) partners to lead the go-to-market and customer relationships for the Symantec and Carbon Black portfolios, with certain sole distribution relationships by region.

Inaugural Catalyst Partners include TD SYNNEX (Americas), Arrow Electronics (North, Central, and Southern Europe), MBCOM Technologies (Emerging Markets), Westcon-Comstor (Asia Pacific), and Carahsoft Technology Corp. (United States Federal Government, State, Local, and Education).

Backed by Broadcom’s product innovation and enablement tools, Catalyst unlocks each partner’s potential to drive significant profit growth while empowering elite, in-country technical experts to deliver value-added services and Tier 1 and Tier 2 support to the customers of these iconic security brands.

Broadcom will continue to provide the product management, marketing, sales operations support, and enablement tools designed to ensure the success and growth for Catalyst partners. In addition, Broadcom will provide advanced, Tier 3 customer support and additional engineering resources to ensure both partners and customers are fully benefiting from their investment in Broadcom’s ESG solutions.

“With the introduction of Catalyst, Broadcom is blazing a new path forward for channel partnerships in the cybersecurity industry,” said Rob Greer, Vice President and General Manager of the Enterprise Security Group at Broadcom. “Catalyst partners have a vested interest in the success and growth of the Symantec and Carbon Black portfolios and are also empowered to customize the go-to-market execution to meet the unique needs of their customers. As an engineering-first company, Broadcom will remain focused on developing the most advanced security solutions to help our customers solve the most complex security challenges.”

Hear from the Catalyst Partners:

“Symantec and Carbon Black are two leading security brands. Based on our success selling Symantec, we are tremendously excited to be able to sell Carbon Black. Historically the software vendor has been responsible for managing the channel sales business, and now we have the flexibility to localize programs and package offerings to best fit the needs of our shared customers. The Catalyst initiative further drives our ability to expand our presence in the SMB and mid-market,” said Eric Nowak, president of Arrow’s global enterprise computing solutions business.