Sinclair Expands Podcast Content Division, Launches Sports Talent Programming with “The Triple Option” with Urban Meyer, Mark Ingram II, and Rob Stone and “Throwbacks” with Matt Leinart and Jerry Ferrara
This month, Sinclair is expanding its podcast division, launching a new slate of sports programming featuring top athletes, coaches, and experts. On August 21 Sinclair will launch “The Triple Option,” hosted by Urban Meyer, Mark Ingram II, and Rob Stone. On September 5, “Throwbacks” with Matt Leinart and Jerry Ferrara will debut. Sinclair expects to introduce additional shows to its growing podcast lineup, giving audiences unparalleled access to the athletes and the games they love.
“As Sinclair continues to evolve into a cross-media platform company, we are thrilled to announce the official launch of our new sports podcast division,” said Rob Weisbord, COO and President of Local Media. “Podcasting is a natural extension of Sinclair’s commitment to providing our audience with engaging content, and we are excited to bring together top talent and passionate storytellers to deliver in-depth analysis, exclusive interviews, and the latest news in the world of sports. We have seen great success with our existing news-focused podcasts, and these additions will be a game-changer for sports fans everywhere, offering exclusive access to the stories and voices that matter most.”
“We have secured inaugural sponsorships with many great brands including Wendy's, BetMGM, NHTSA (National Highway Traffic Safety Administration) and ZipRecruiter, with more to be announced soon. Our partners share in the vision of what we are building, and we appreciate their passion and creativity. Leveraging the power of Sinclair's linear, digital, and social assets to power promotion and sales efforts for the Sinclair Sports Group fundamentally sets us apart in the marketplace,” said Eric Welles, Chief Digital Monetization Officer.
“The Triple Option”
A weekly show hosted by Urban Meyer, Mark Ingram II, and Rob Stone, “The Triple Option” will provide analysis, opinions, and unique insights on the biggest topics in college football, the NFL, leadership and more. Meyer, 3x National Champion Head Coach at Ohio State and Florida, takes the audience inside the mind of the decision-makers, and explores championship caliber leadership and locker room culture. Ingram, National Champion and Heisman Trophy winner at Alabama and NFL veteran running back with the New Orleans Saints, Baltimore Ravens, and Houston Texans, gives the player perspective. And Stone has seen it all, bringing more than two decades of experience covering sports as a broadcaster.