Real Makes Industry-Leading Buyer Playbook Available to All Agents in Wake of NAR Settlement

The Real Brokerage Inc. (NASDAQ: REAX), a technology platform reshaping real estate for agents, home buyers and sellers, today announced it is making its Real Buyer Playbook, a comprehensive website designed specifically to help real estate agents navigate the practice changes that take effect on August 17 as a result of the NAR settlement, available to the entire real estate industry.

The Real Buyer Playbook website includes videos, tools and helpful resources tailored specifically to agents seeking to comply with the new rules while preparing themselves for success. Its launch follows daily Q&A sessions and a 90-minute virtual workshop hosted today by Real President Sharran Srivatsaa. In addition to the website, Real will host a series of webinars and educational sessions that will be open to all agents regardless of brokerage affiliation.

“We believe that the best way to navigate the new rules is through clear communication. Our focus is on education and providing resources to all agents,” said Sharran Srivatsaa, President of Real. “At Real, we fundamentally believe in making all agent lives easier, better and less stressful. By bringing this education to all, we are raising up our entire industry, which is good for agents and the consumers they serve.”

Some of the resources agents will find on the Real Buyer Playbook website include:

• Future-Proofing Buyer Representation Workshop. Today’s 90-minute workshop during which Srivatsaa walks agents through exactly what they need to know to thrive post-NAR settlement.
• Buyer Agent Navigator. A downloadable book that breaks down everything agents need to know to prepare themselves and their businesses for the upcoming changes. This resource will serve as a companion to the Future-Proofing Buyer Representation Workshop.
• Client-Facing Resources. A white-labeled explainer video and one-page flier detailing the upcoming changes from a client perspective. Agents will be able to forward these to their clients to help educate them.

In addition to the website resources, beginning tomorrow, Real will host a number of public events led by the head of Real Academy, Drew Thompson, including: