Chow Tai Fook Jewellery Group Unveils New Concept Store in Central Hong Kong, Advancing Brand Transformation Through Elevated Customer Experience
HONG KONG, CHINA / ACCESSWIRE / September 10, 2024 / Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook Jewellery Group", the "Group" or the "Company"; SEHK stock code: 1929), the leading Chinese jeweller built on nearly a century of trust and …
HONG KONG, CHINA / ACCESSWIRE / September 10, 2024 / Chow Tai Fook Jewellery Group Limited ("Chow Tai Fook Jewellery Group", the "Group" or the "Company"; SEHK stock code: 1929), the leading Chinese jeweller built on nearly a century of trust and innovation, is excited to announce the grand opening of its new concept store in Hong Kong.This revitalised retail presence and elevated customer experience marks a significant milestone for the Group as it continues to deliver on the multi-year brand transformation announced in April 2024.
Celebrating Legacy, Delivering a Contemporary Retail Experience
The new concept store meticulously showcases Chinese culture and exquisite craftsmanship, paying homage to the values which are deeply rooted in Chow Tai Fook's brand. At the dawn of the brand's 95th anniversary, the new concept store is a celebration of Chinese history and design, while infusing modernity across the collections and overall customer experience.
Located at 42-46 Queen's Road, Central, Hong Kong, the reimagined store delivers an evolved, end to end customer experience. Embracing a gallery-like aesthetic, the concept store showcases the jewellery collections as treasures, while allowing customers to fully immerse themselves in the contemporary allure of Chinese heritage and design.
"The new store opening in Hong Kong marks a pivotal milestone in the evolution and contemporising of the Chow Tai Fook Jewellery brand. We take immense pride in unveiling a space that epitomises modern elegance while embracing our rich heritage, a story that began in Guangzhou in 1929," said Ms. Sonia Cheng, Vice-chairman of Chow Tai Fook Jewellery Group."Through this new concept store, the launch of our five-storey Shanghai flagship store in 2025 and the reimagined retail spaces to follow, we are delivering on a commitment to bring Chinese culture and craftsmanship to the global customers. The new concept store masterfully translates our legacy into contemporary jewellery, inviting customers to immerse themselves in the intricate allure of our creations."
Transformative Retail Experience
The new concept store, occupying 2,880 square feet of prime retail space on Queen's Road, Central - one of Hong Kong's most iconic and historically significant streets- is designed to provide an immersive retail journey.The store's interior, crafted in collaboration with renowned designer Ms. Sue Loughry, has a collection-based layout and prominently features the iconic ‘Chow Tai Fook Timeless Red' as its signature colour. The colour palette reflects the brand's Chinese heritage and cultural significance of red in Chinese tradition.