EQS-News
SpexPro: Mister Spex Launches Private Label for Premium Eyewear Lenses
- Mister Spex launches premium lenses, SpexPro.
- Aims to boost revenue in prescription eyewear segment.
- Lenses offer clarity, comfort, and custom fit options.
EQS-News: Mister Spex SE / Key word(s): Product Launch SpexPro: Mister Spex Launches Private Label for Premium Eyewear Lenses |
More clarity, sharpness, and comfort: With the new premium lenses "SpexPro", Mister Spex SE, Europe's leading omnichannel optician, is elevating its product portfolio to a new level. These lenses are a strategic expansion of Mister Spex’s premium private label segment. They meet high standards for visual comfort, protection, and durability.
This launch is also aimed at significantly increasing revenue share within the prescription eyewear segment while expanding the company’s premium product portfolio, further supporting Mister Spex’s overarching growth strategy and enhancing profitability targets.
“With the introduction of our new premium lenses, we are marking another milestone in the continuous development of our product portfolio, sustainably strengthening our premium private label segment,” said Stephan Schulz-Gohritz, Chairman of the Management Board and CFO of Mister Spex. “The launch of SpexPro lenses represents a significant advancement that allows us to considerably increase our market share in prescription eyewear lenses, thereby further enhancing our profitability.”
Developed in Germany SpexPro lenses offer high standards in clarity, sharpness, and comfort. Every detail has been meticulously considered to offer users a significant upgrade over standard lenses. The premium lenses not only deliver perfect vision but also provide optimal protection and maximum durability, thanks to high-quality coatings that ensure a long lifespan. Each lens is custom-made based on the individual’s vision prescription and specific eyewear, guaranteeing an exceptional level of personalization and exclusivity.
“The development of our own premium lenses was a logical step in the evolution of our business model. It is part of our vision to offer our customers not only top-tier eyewear and service but also the best lenses available on the market,” added Schulz-Gohritz.