Amazon Fresh Introduces New Grocery Savings for Prime Members

Amazon (NASDAQ:AMZN) today announced new, exclusive discounts for Prime members shopping in-store and online at Amazon Fresh; a new private-label brand that offers great value for all customers; and enhancements to the online experience that make it easier for customers to shop for groceries from Amazon Fresh.

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Photo courtesy of Amazon.

"We're always looking to make grocery shopping easier, faster, and more affordable for our customers," said Claire Peters, worldwide vice president of Amazon Fresh. "With expanded Prime member savings, the introduction of the new Amazon Saver brand, and simplified online shopping, it’s now easier than ever to get your weekly grocery shopping done on a budget with Amazon Fresh—whether you're browsing the aisles or filling your online cart.”

Introducing enhanced Prime Savings

Amazon is rolling out a significant expansion of its exclusive Prime savings program at Amazon Fresh, both in-store and online, offering greater savings on more than 3,000 grocery items for Prime members—far beyond the hundreds of items at 10% off previously made available at Amazon Fresh.

This new offer of exclusive Prime savings on 3,000 or more items includes:

• Up to 50% off eight to 15 grocery favorites that rotate each week, including fresh produce, protein, and pantry staples.
• More than 1,200 rotating Prime-exclusive grocery items and household favorites from top brands 25% off.
• Over 1,700 products from Amazon private-label brands always 10% off—including Aplenty, Amazon Fresh, Amazon Kitchen, 365 by Whole Foods Market, Happy Belly, and the company’s newest offering, Amazon Saver.

From fresh produce, proteins and frozen food to beverages, snacks, pastas, and more, Prime members can now save on even more grocery items from Amazon Fresh. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime.

Introducing Amazon Saver

Customers love the value they get from Amazon Fresh private-label brands, and that’s why the company is introducing Amazon Saver, its new no-frills brand that will help grocery budgets go further. From crackers and cookies to canned fruit and condiments, Amazon Saver offers affordable grocery essentials at a great value both in-store and online. Most Amazon Saver items are priced under $5, and Prime members can get an additional 10% off these products.