TiVo Expands European Presence with Advanced Content Discovery Platform and TiVo Broadband
TiVo, a wholly-owned subsidiary of entertainment technology company Xperi Inc. (NYSE: XPER), announced today it has expanded its footprint across Europe with its personalized content discovery platform for smart TV, operator and automotive solutions, now in 38 European markets and across 18 major brands. The expanded footprint for content discovery services allows TiVo to aid its partners in addressing the continuously growing challenge of discovery in a fragmented streaming landscape.
In the upcoming U.K. Video Trends Report for Q2 2024, it is revealed that consumers in the U.K. use an average of 6.5 content sources, with an average monthly spending of nearly £75. Additionally, 61% of consumers use more than one app in a typical viewing session and over 50% of respondents consider it a significant pain point to browse multiple apps to find something to watch.
TiVo’s personalized content discovery platform leverages artificial intelligence algorithms to analyze viewing habits, preferences and regional cultural nuances. By integrating data from multiple streaming services, traditional broadcasters and local content providers, TiVo’s super aggregation offers a seamless user experience in discovering relevant shows, movies, live TV and even sports programs. The platform provides consumers with personalized and curated content, helping viewers navigate the vast sea of available content while also enabling content creators to reach their target audiences more effectively.
The personalized content discovery platform is backed by TiVo’s advanced metadata solutions, which aim to solve common user frustrations around finding and accessing desired content across multiple platforms. By pairing content availability data with normalized program metadata, TiVo enables seamless universal search, discovery and personalization capabilities for its operators.
TiVo Broadband, which launched in the U.S. earlier this year and is now available in Europe, is transforming the content experience through super aggregation and advanced discovery for broadband-only customers. This operator-branded solution provides integrated access and advanced search, discovery and recommendations to free ad-supported streaming TV (FAST), advertising-based video on demand (AVOD), over-the-top and live TV, as well as content from a variety of subscription video-on-demand (SVOD) channels tailored to a broadband-only customer base.