AWS Ecosystem Providers in the U.K. Pioneer GenAI Use Cases
GenAI dominates the strategic plans and road maps for providers in the U.K. AWS ecosystem, as they work to meet client demands for data modernization, green FinOps and hybrid and multicloud architectures, according to a research report published today by Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm.
The 2024 ISG Provider Lens AWS Ecosystem Partners report for the U.K. finds AWS ecosystem providers have begun to integrate GenAI into many aspects of their portfolio offerings, from professional services to data analytics. Providers are pioneering GenAI use cases that aim to meet enterprise demand for improved productivity, customer and employee experience and top-line growth.
“AWS provides an array of AI-powered services and tools to help enterprises and technology service providers advance their GenAI business goals,” said Ant Drake, ISG partner, North Europe. “AWS providers are in turn offering data modernization services using the AWS cloud and related AWS tools to help enterprises bring structure and order to their data.”
With hyperscaler cloud costs an increasing concern for U.K. enterprises, many providers offer FinOps services and solutions with granular views of cloud consumption, spending and capacity for chargebacks. Some also offer green or sustainable FinOps as a service, integrating carbon impacts into the FinOps framework and providing best-practice recommendations for sustainable cloud use.
The increasing frequency of hybrid and multicloud enterprise architectures is prompting enterprises to configure their workloads and functions according to the relative strengths of different cloud platforms. Some providers observe a growing demand for cloud repatriation services, helping enterprises move part of their workloads onto private clouds for control, cost or regulatory reasons.
“While lift and shift cloud migrations continue to occur, they are often viewed as costly due to reduced flexibility and potentially higher costs in the long run,” said Jan Erik Aase, partner and global leader, ISG Provider Lens Research. “AWS ecosystem providers play a crucial role in helping enterprises map their current IT infrastructure and architect the right hybrid or multicloud approach.”
Growing enterprise demand to move from VMware to the AWS cloud stems from concerns about future licensing costs following Broadcom’s acquisition of VMware, combined with AWS incentives to encourage VMware users to migrate. Many providers are actively offering services to support these migrations, whether through AWS-cloud native migrations or containerization.