ISG to Evaluate Salesforce Ecosystem Partners Worldwide

Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, has launched a research study examining service providers supporting enterprise use of the Salesforce customer relationship management platform, including emerging new uses of generative AI (GenAI).

The study results will be published in a series of comprehensive ISG Provider Lens reports, called Salesforce Ecosystem Partners 2025, covering Brazil, Germany, the U.K. and the U.S., scheduled for release in April 2025. The reports will cover providers of Salesforce implementation and managed application services, supporting multi-cloud environments and automating marketing functions for large and midsize enterprises.

Enterprise buyers will be able to use information from the reports to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm’s buy-side clients.

“Generative AI is becoming a key part of almost all enterprise applications today,” said Aman Muglani, senior director and principal analyst, ISG Provider Lens Research. “This year, the expansion of the Salesforce Data Cloud, Einstein, Einstein AI, and Agentforce product lines is a factor in our analysis.”

The landscape of large enterprises’ business functions is becoming more complex, as the demands on their businesses for greater delivery capabilities increase. These enterprises are demanding tighter, more cohesive integration of the functionality their applications provide with the data they use. The result is greater requirements on applications running on the Salesforce platform to deliver business results.

ISG has distributed surveys to more than 150 Salesforce ecosystem partners serving the Brazil, Germany, U.K. and U.S. markets. Working in collaboration with ISG’s global advisors, the research team will produce six quadrants representing the Salesforce services the typical enterprise buys based on ISG’s experience working with its clients. The six quadrants are:

• AI-Powered Multicloud Implementation and Integration Services — Large Enterprises evaluating providers of services for implementing Salesforce applications and integrating with the ever-larger data repositories used by large global businesses.
• Implementation Services for Core Clouds and AI Agents — Midmarket assessing providers that specialize in implementing Salesforce Sales Cloud, Service Cloud, Commerce Cloud and Experience Cloud for midsize and some smaller enterprises, where integration requirements typically are lower. The quadrant will also assess proof-of-concept demonstrations of autonomous AI agents, including Agentforce.
• Implementation Services for Marketing and Commerce with AI Enablement covering specialists in implementing Salesforce Marketing and Salesforce Commerce Cloud. Implementations range from limited real-time integrations to complex projects, such as using Salesforce Marketing Cloud for advanced e-commerce and omnichannel marketing.
• Managed Application Services — Large Enterprises evaluating providers of managed services for maintenance and support functions, including monitoring, remote support and centralized management of Salesforce applications, typically for clients with complex application landscapes that include solutions from many software vendors.
• Managed Application Services — Midmarket assessing providers of maintenance and support services for midmarket clients, which in most cases have lower integration requirements and a more regional focus.
• Implementation Services for Industry Clouds covers providers that focus on implementing Salesforce industry cloud products such as Financial Services Cloud and Health Cloud, often using industry-specific skills and accelerators.

Geographically focused reports from the study will cover the global Salesforce Ecosystem Partners market and examine products and services available in Brazil, Germany, the U.K. and the U.S. ISG analysts Marcio Tabach (Brazil), Roman Pelzel (U.K. and Germany) and Rodrigo Barreto (U.S.) will serve as lead authors of the reports.