PodcastOne Engages MZ Group to Lead Strategic Investor Relations Program
LOS ANGELES, Oct. 31, 2024 (GLOBE NEWSWIRE) -- PodcastOne (Nasdaq: PODC), a leading podcast platform and a subsidiary of LiveOne (Nasdaq: LVO), has engaged MZ Group (MZ) to lead its strategic investor relations and financial communications program across all key markets.
MZ Group will work closely with PodcastOne management to develop and implement a comprehensive capital markets strategy designed to increase the Company’s visibility throughout the investment community. The campaign will highlight how PodcastOne has become a leading advertiser-supported podcast company offering a 360-degree solution for both content creators and advertisers. PodcastOne is the only pure-play podcast network company in the United States to list and trade on a national exchange and was recently ranked 10th in PODTRAC’s “Podcast Industry Top Publishers” monthly rankings that exceed media giants such as Paramount, FOX and CNN.
PodcastOne leverages its audience demographic to fuel a revenue model that includes host read audio and video ads, dynamic ad insertion audio, custom segments, live shows, branded podcasts, and social executions. It delivers these capabilities across a wide distribution network on its own platform and features platforms like Spotify, Apple and YouTube for its dynamic advertiser network including over 200 major brands, such as Amazon, CBS, McDonalds and Dunkin.
MZ has developed a distinguished reputation as a premier resource for institutional investors, brokers, analysts, and private investors and maintains offices worldwide. Chris Donovan, Managing Director at MZ Group, will advise PodcastOne's investor relations team in all facets of investor relations including, but not limited to, the coordination of roadshows and investment conferences across key cities and building brand awareness with financial media outlets.
"With over 177 million people now listening to podcasts, these loyal and engaged listeners have become a highly sought after demographic where PodcastOne is rapidly gaining scale in a $2 billion market,” said Chris Donovan, Managing Director at MZ Group. “After the Company’s public listing in September 2023, as the only public-pure play podcast company in the U.S., PodcastOne offers investors a unique opportunity with a rapidly growing platform that not only has the scale and talent, but its own intellectual property that can be sold for a significant return on investment."