ISG to Evaluate Digital Innovation Services in Brazil

Information Services Group (ISG) (Nasdaq: III), a leading global technology research and advisory firm, has launched a research study examining providers of digital innovation services in Brazil that leverage emerging technologies such as AI, blockchain and IoT to address complex business challenges.

The study results will be published in a comprehensive ISG Provider Lens report, called Digital Business Innovation Services 2025, scheduled for release in February 2025. The report will cover how digital innovation services are helping Brazilian organizations adapt quickly and effectively to changes in their respective markets.

Enterprise buyers will be able to use information from the report to evaluate their current vendor relationships, potential new engagements and available offerings, while ISG advisors use the information to recommend providers to the firm’s buy-side clients.

Digital business innovation services play a crucial role in optimizing and continuously improving organizational processes. They also are fundamental for developing products and services, enabling companies to meet market demands and anticipate future trends, and ultimately create new growth opportunities.

“To be competitive, organizations must align their technological capabilities with their customers’ needs and expectations,” said Namratha Dharshan, ISG Chief Business Leader. “Digital innovation services enable enterprises to adapt to rapid changes in technology and market demand through cloud orchestration, application management, cybersecurity, advanced analytics, AI and ML.”

Digital innovation services that support the customer journey are particularly crucial. Such services employ design thinking, customer journey mapping, omnichannel strategies and CRM to understand customer needs, expectations and behaviors. The study also will examine providers of extended reality (XR) services that create immersive and interactive experiences in such areas as training, entertainment, marketing, education and healthcare.

ISG has distributed surveys to more than 65 digital innovation services providers serving the Brazilian market. Working in collaboration with ISG’s global advisors, the research team will produce four quadrants representing the digital business innovation services the typical enterprise is buying based on ISG’s experience working with its clients. The four quadrants are: