Digimarc Launches Industry’s Most Advanced Anti-Counterfeit Technology to Safeguard Government Programs, Businesses, and Citizens

Digimarc Corporation (NASDAQ: DMRC), a global leader in digital watermarking technologies, today introduced its most advanced anti-counterfeit solution to date. Digimarc’s new Digital Security Solution empowers security solutions providers and businesses with the tools needed to protect government programs, businesses, and citizens worldwide. The cutting-edge offering integrates secure digital watermarks with new mobile authentication technology, delivering an unprecedented ability to safeguard physical assets against counterfeit threats. This launch leverages proven technology and expertise gained through the company’s nearly 30-year relationship with the world’s central banks.

The global counterfeit crisis is escalating at an alarming rate, with illicit trade costing economies over $500 billion annually¹. Counterfeits affect nearly every sector—pharmaceuticals, automotive, high-value consumer goods and electronics, government programs, and more—posing significant risks to public safety and eroding trust. As counterfeiters exploit increasingly sophisticated technologies, scalable and innovative anti-counterfeit solutions are urgently required to protect economies and citizens.

“Governments and industries are grappling with an evolving counterfeit threat that undermines security, erodes trust, and drains revenues,” said Tony Rodriguez, Chief Technology Officer at Digimarc. “Digimarc’s new digital security offering is designed to outpace counterfeiters by offering real-time, field-level authentication, supporting the world’s most sensitive and high-value industries. Our solution integrates input from top security agencies to deliver unparalleled protection for physical assets in a rapidly evolving landscape.”

Advanced Security for High-Risk Sectors

Digimarc’s Digital Security Solution represents the next generation of anti-counterfeit technology, integrating cutting-edge software, mobile innovation, and an intelligent cloud services platform. Powered by Digimarc’s advanced digital watermarking technology and AI-powered copy detection tools, the solution seamlessly integrates into existing designs and workflows of physical assets, maintaining security without compromising efficiency. Real-time item-level verification data flows into a centralized system via the cloud-based Digimarc Illuminate platform, providing actionable insights that can help organizations refine and enhance security strategies across global supply chains.