TaskUs and Red Points Announce Strategic Partnership To Enable Comprehensive Protection Against Digital Fraud and Counterfeits

TaskUs, Inc. (Nasdaq: TASK), a leading provider of outsourced digital services and next-generation customer experience to the world’s most innovative companies, and Red Points, the leading provider in AI brand protection solutions, announced their strategic partnership today. Together, they combine Financial Crime and Compliance and Trust & Safety expertise with the world’s most widely used brand protection technology to safeguard organizations from digital fraud and intellectual property (IP) violations—a growing issue linked to an estimated $2 trillion in losses annually.

Through the partnership, TaskUs and Red Points offer clients an end-to-end digital protection system that combines artificial intelligence (AI) and human talent to defend users against counterfeit items, brand impersonations, fake accounts, and irregular credentials. This fraudulent activity can damage a brand’s reputation and value, erode trust from brand distributors, and decrease customer loyalty.

End-to-end AI-driven Digital Protection

The combined solution leverages the TaskUs signature AI+Human-in-the-loop framework and Red Points’ advanced detection and enforcement technology to create an adaptive feedback loop for fraud detection and prevention.

Initial AI-enabled detection monitors and processes millions of data points to find potential fraudulent activity. AI and human talent aid in logo and image recognition, optical character recognition (OCR) scanning and forensics to locate potentially violating content. The protection system also enables enforcement, which includes sending takedown requests to the platforms and websites that host violating content. The system then monitors infringing links and conducts a daily discovery search for future fraudulent content.

Driving Tangible Client Impact

The partnership aims to provide business impact across multiple areas. These include:

• AI Brand Protection: With the combination of Red Points technology suite and TaskUs marketplace Trust & Safety expertise, clients can access advanced, automated tools for detecting, removing, and preventing counterfeiting, piracy, and other forms of IP infringement. This gives brands a more proactive way to manage threats across digital channels and marketplaces.
• Strengthened Trust and Safety: For brands relying on TaskUs for trust and safety services, this partnership enables TaskUs and Red Points to identify and address counterfeit goods and digital IP violations faster and more accurately, helping maintain customer trust and brand integrity. This also allows brands to comply with multiple privacy and safety regulations, such as the European Union’s Digital Services Act (DSA).
• Improved Response Time: Automation and AI-powered brand protection tools from Red Points allow for a quicker and more scalable response. This is particularly valuable for clients dealing with high volumes of IP violations, enabling them to defend their brand faster and more comprehensively.
• Reduced Costs: The AI+Human-in-the-loop approach lowers operational costs and enables clients to allocate resources to other strategic priorities.

TaskUs and Red Points clients leveraging this end-to-end solution have already experienced significant positive results. The solution has helped to detect counterfeit items and other IP infringements that put over $500m in potential revenue at risk.