Venu Holding Corporation Announces Partnership with former Dallas Cowboy, Three- Time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager, Troy Aikman

Venu Holding Corporation (“VENU”) (NYSE American: VENU), a leading premium hospitality and live entertainment company, announces its legendary partnership with former Dallas Cowboy, Three-time Super- Bowl Champion, and Founder of EIGHT Elite Light Lager (“EIGHT”), Troy Aikman. The partnership places EIGHT as the official “powered by” partner of all Texas and Oklahoma Outdoor Sunset Amphitheaters, owned by VENU.

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As part of this new partnership Troy Aikman will become the namesake of the exclusive, custom-built “Aikman Club” to be located inside each currently planned amphitheater in Texas and Oklahoma.

The Aikman Club is intended to offer premium seating and other high-end amenities to members and guests as part of the overall amenities and offerings at these planned venues.

Furthermore, Founder, Chairman, and CEO of VENU, J.W. Roth, will be appointed to the advisory board of EIGHT Elite Light Lager. Renowned for its crisp, refreshing taste, EIGHT stands apart as a clean, super-premium light beer brewed without corn, rice, sugars, or syrups —setting a new standard in contrast to many mass-produced light beer brands.

"As a lifelong music fan, I couldn’t be more excited to partner with VENU to launch the Aikman Clubs.” said Troy Aikman. “This collaboration perfectly aligns with my passions for community, great music, and bringing people together. Having EIGHT as a sponsor makes it even more special; sharing our beer with fans in such an incredible setting is the perfect fit. I can’t wait to see the energy and connections these venues will create."

“Our partnership with Troy Aikman is rooted in a shared passion for music and community.” says J.W. Roth, Founder, Chairman, and CEO of VENU “Troy brings the same dedication and spirit he’s known for to every experience we create together. It’s not just about the shows; it’s about creating a legacy that brings people together and resonates long after the music fades.”

This venture unites Aikman’s passion for entertainment and VENU’s dedication to delivering unforgettable live music experiences, reinforcing their shared commitment to putting the fan experience first. As a firepit suite owner and the namesake of the exclusive Aikman Club, Troy’s love for live entertainment fuels his deep connection with VENU’s mission.