Lighten Up! Dogfish Head Flips the Script on New Year’s Resolutions, Celebrates New 30 Minute Light IPA on “Quitter’s Day” with Beer Money & Other Rewards - Seite 2

• More than half of Americans made New Year’s resolutions in 2024, but only 1 in 3 people saw their goals through to completion.
• Of Americans that made a New Year’s resolution in 2024, a quarter purposely set easily achievable goals, so they would be less likely to quit.
• Those who didn’t complete their New Year’s resolutions in 2024 cited lack of motivation (29%) and lack of time (24%) as the leading factors.
• Nearly a quarter of Americans who did not set resolutions in 2024 made that choice because they felt they wouldn’t stick to them.
• 40% of Americans shared they prefer to set short-term resolutions, as they are motivated by quick wins.

1Online survey of 1,000 LDA (21+) Americans commissioned by Dogfish Head through independent research firm Dynata.  Survey was conducted from December 19-20, 2024.

The bottom line? People need to LIGHTEN UP! That’s why, instead of shaming folks for throwing in the towel on their resolutions early, Dogfish Head is raising a glass of its new 30 Minute Light IPA to celebrate their short-lived successes as part of life’s off-centered journey.

“It’s trying that counts! Since 1995, Dogfish has been dedicated to exploring goodness of all kinds, and our ‘failures’ have only fueled our creativity,” said Calagione. “For me, getting the process of continual hopping right took some time. And guess what? I failed … a lot! But those ‘failures’ were also celebrations, because they got me closer to my goal.”

DID SOMEONE SAY FREE BEER MONEY?

We sure did! Now through January 16, Dogfish fans can visit www.dogfish.com/quitters-day to share stories of their New Year’s resolution fails. Folks with the top 300 entries* will score $30 in beer money to purchase some 30 Minute Light IPA. Not to mention, they will also receive an official “Quitter’s Day” participation medal … because at Dogfish Head, everyone’s a winner!

HAVE YOUR BEER AND EAT IT TOO!

Want to take your Quitter’s Day celebration to the next level? Dogfish Head teamed up with Maryland-based Smith Island Baking Company (SIBC) to create the perfect sweet treat just for the occasion – a 30 Minute Light IPA-infused Smith Island Cake.

Beer-infused cake?!  That’s right … not only is the batter for this made-from-scratch, eight-layer, yellow cake is infused with 30 Minute Light IPA, but the cake’s vanilla and orange buttercream frosting includes orange zest to accentuate the beer’s tropical hop characteristics. A delicious pairing for a pint of 30 Minute Light IPA, this limited-edition cake will be available for purchase nationwide via www.goldbelly.com, starting on Quitter’s Day, Friday, January 10. And for those local to coastal Delaware, Dogfish Head’s Milton and Rehoboth Beach locations will also feature this collaborative treat on their menus, while supplies last.